5 Killer Retail Marketing Strategies & Ideas to boost sales
Got a store?
As more people prefer to shop online, retail stores are not going anywhere. We still want to see, feel & buy. The real-time in-person Shopping experience still rocks. But 1 thing is for sure. People like to research what products they want to buy. They compare, check multiple sites, check reviews and see videos about the product in their research process. Online influences the decision to buy in-store. So shops and stores need to make sure they are winning when it comes to retail marketing.
So if you have a store, see how you can leverage online retail marketing ideas to improve your footfalls –> sales
Google My Business.
If you don’t have it yet, open a maps account that gives your store locations on google maps. Shop operating hours, special offers and reviews from happy customers. This is a must-have if customers come to your store to buy. This google maps and listings can be used in your website, social media, emailers, and retail marketing strategy.
Google Shopping Ads
While google shopping is relatively still new to UAE. You can upload your product catalogue as feeds and it will show as an image in the google search results right on top. The cost per click is low, as very few companies use this. Make sure that your product image and offers are in place to make the most of this type of ad. This is direct-to-sale eCommerce complementing your retail marketing strategy.
Facebook Ads to drive in-store visitors
They are also known as dynamic Facebook ads. The store visits objective lets you create dynamic local ads for multiple store locations so you can drive store visits and in-store sales. This retail marketing strategy also lets you target people within a set distance of one or many of your store locations with ads designed to help people navigate to or contact the location closest to them. Driving people into a store, restaurant, dealership or another place of business is an important marketing objective for any business with physical locations.
Local Content & SEO
As per Google, more than 30% of searches are happening with “near me” search queries. This means shopping in Dubai, restaurants in Dubai keywords etc are on the rise. These users will most likely call the business or visit to do business. Make sure to have local content. If you are a store in Dubai, you could have a content based on localized keywords in your blog and pages. Make sure to have your local address in the website’s footer, which happens to appear on all pages. Use SEO companies, Search engine optimization. What are you doing in your retail marketing mix?
Remarketing Campaigns
Many users visit your website and don’t buy or take any action. Reach them via remarketing technology and show them your ads again with a better offer. This has known to work for many and the cost per sale can be cheaper too. With good creativity, good branding can be achieved too. Have new product videos which can be used to do youtube advertising
Bonus Tips:
Besides the above retail marketing strategies, mining customer data in terms of store visitors and sending them regular email / SMS content with permission can help them keep coming back. Keep some events or open days to invite more people to the store on weekends. Flyer distribution although old can still work. Invest in a good CRM Solution.
Leads Dubai is a local digital marketing company in UAE. Our goal is to help small and medium companies to achieve their online marketing goals. Talk to us about your marketing plans today.
Image source – https://www.cartoonstock.com/directory/m/marketing_strategies.asp
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