Quora Advertising Options – 300+ million people every month. What you need to know
Quora Advertising
Reach an engaged, high-value audience with Quora Ads.
Quora ads are popular these days!. Quora ads are a popular question and answer site, in which people visit every day and spend some time seeking answers. Quora Advertising can help reach millions of people who are already looking for answers that may relate to your business. There are different marketing options available on Quora.
Why Advertise on Quora?
- Reach the key decision makers; they are on quora to research information about your company, products, competitors and industry. Reach them at the right point in their decision making process. There are over 300 million monthly unique engaged visitors.
- Since quora users have real identities, your advertisements will only show up alongside high quality content.
- Quora users demonstrate high intent based on the content they read. Targeting options on quora allow your ads to target the right users, at the right time, with the right thing to say.
Marketing on Quora
- Audiences – Reach customized audiences based on your data.
- Ad Formats – Create effective ads in minutes that look native to the Quora experience.
- Targeting – Connect with your audience at the right time using the appropriate context.
- Measurement – Monitor, analyze, and optimize campaign performance.
Advertising Objectives on Quora:
- Brand Awareness
- Website Traffic
- Website Conversions
- App downloads
Quora Advertising Targeting Options
Basic Targeting options are available like in-location, mobile device, and platform targeting. Some of the other audience based targeting ads on quora are:
Broad Targeting: Reach as many people as possible on Quora.
Keyword Targeting: Provide a list of keywords that are relevant to your product and service. Target questions that match the keywords provided.
Topic Targeting: Target topics relevant to your business to reach the people who are reading questions within those topics.
Interest Targeting: Target users who have demonstrated recent engagement (such as questions read, upvotes, etc.) with certain topics.
Question Targeting: Target your ad to show up on specific question pages of your choice or retarget users who have visited specific pages in the past.
Custom Audience targeting is also available on quora like, If you have your database you can upload to find similar people, look alike audience and retargeting all the website visitors on quora desktop or mobile app.
Measurement options are great as quora advertising options too.
