What is Google Ads and how it works?

Google Ads, before Google Adwords is an advertising program which Google offers to advertise on its platform. With Google ads you can advertise on Google Search, Youtube Ads, Display Banner ads as per the ads. This is a pay per click program where every time a user clicks your ads either on google search of display banners you pay per click which can start from AED .50 fils to 100 per click depending on your industry. Read more.

What do I need to start with Google Ads?

You need a proper website or a landing page with privacy policy and terms and conditions. It is critical to have a well functioning and fast loading website to make this work. Also you will need to have a clear objective what you want, traffic or leads or awareness or app downloads. We assist you in this. You will also need a developer support to add tracking code on your website from Google Ads. A Designer to create good images or video ads. We can assist you with these too. We make sure you follow the google ads policies.

What kind of Ads can I run with Google Ads?

With Google Ads you can run ads on Google search which are most effective but high click costs too. People who are searching for your products or service go to google and search. Showing up on the first page and getting that valuable click can get you the right lead or sale. You can also run Google Display Ads which are banner ads that show on multiple websites, apps and gmail platforms. You can also run app download ad campaigns through universal app campaigns. Remarketing advertising is another popular advertising technique which can repurpose your ads and show to your past website visitors. Different goals have different campaign types. Talk to us about your marketing intention and we can find the best option for you.

Do you guarantee results with Google Ads?

Please note that leads dubai do not guarantee with any type of advertising. It also depends on what you mean by guarantee. If you have the right offer which appeals to customers, there is demand, and you have a good landing page then all that is needed is to set up the right google ads campaign to help you get results. Let's say we improve your chances of getting better results by following the process and best known practices. Our past experiences also play a role in making it work.

What is the cost of Google Ads?

Google Ads cost has 2 components. Your Google Ads Budget & our management fee. The Google Ads budget is the pay per click cost that you pay to google run ads. Let's say you want to spend AED 200 a day = AED 6000 budget for 1 month. Over this we charge a management fee. The fee depends on your budget, the amount of campaigns and other factors. Talk to us to know more. We strive to spend your budget wisely and bring you the results. Having spent over 10 years running Google Ads you are assured of the decent results.

How much budget is needed for Google Ads?

There is no definitive answer. You can start with even AED 10 per day = AED 300 a month. But that may get you a few clicks like 50 - 100 clicks. Is this enough for you? The right way to determine your google ads budget is by estimating the cost per click rate going for your industry in a specific city or country. Based on this we can give you the accurate budget you will need. Talk to us about your specific budget or marketing questions.

Native Advertising Services Dubai UAE

What is Native Advertising

Native advertising is a type of paid advertising in which the advertisements are designed to match the look, feel, and function of the media format in which they appear. They appear “naturally” and seamlessly on the website. Native ads, unlike banner or display ads, do not appear to be ads and thus do not interfere with the user’s interaction with the page. The key to defining native advertising is that it exposes the reader to promotional content without sticking out like a sore thumb.

Native ads are frequently featured on websites as recommended content, appearing below or beside the article you just read. They also appear as “in-feed” ads in social media news feeds such as Facebook or Twitter. Search and promoted listings, which appear at the top of your Google search results or in the sidebar, are another form of native advertising.

Advertisements “In Feed”. Ads that appear in your social media news feed (ie. your Facebook or Twitter feed)
Search and Featured Listings. Listings of advertisements that appear at the top of your Google search results or in the sidebar.
Recommendations for Content. Recommended articles appear below the article you just finished reading.

Native Advertising Formats

As AdTech advances, advertisers will have access, to an increasing number of native ad formats. Native ad formats now include

carousel ads
out-stream video ads
click-to-watch video ads
mobile apps install ads
native social ads
and the list goes on.

Advertisers have a lot of say over the type of native ad they want to serve to their target audiences, and they can pick the style that best suits their message and potential customers.

Benefits Of Native Advertising

Why are advertisers so fond of native advertising? Because it is effective. Here are some of the advantages of native advertising that marketers in a variety of industries are reaping:

More effective than display advertisementsNative ads are viewed by consumers 53 percent more than display ads. Native ads increase purchase intent by 18%, and their visual engagement is equal to, if not slightly higher than, that of original editorial content.

More effective than display advertisementsNative ads are viewed by consumers 53 percent more than display ads. Native ads increase purchase intent by 18%, and their visual engagement is equal to, if not slightly higher than, that of original editorial content.

Ad fatigue is combated by native advertising.Ad fatigue occurs when an audience becomes bored with seeing advertisements. They simply stop paying attention after a while. Native ads are brand exposure disguised as editorial content that does not tire the audience out. Native advertising engages the audience if the content is relevant and interesting.

People prefer ads that are relevant to them.

Consumers are aware that native advertising is a form of advertising, but they don’t care! According to a Stanford University study, no one is fooled by native advertising. Although consumers understand, that they are viewing advertising, native ads continue to have a significant impact on purchase behavior. Native advertising allows you to connect with users in the format of your choice. Native advertising is also less intrusive than traditional advertising formats such as banner ads. Furthermore, because of the ad’s contextual relevance, native advertising can generate a high Click-Through Rate (CTR) and increase conversions. Look at our guide on choosing the right format for your campaigns to learn more about the pros and cons.

How Does Native Advertising Work?

Native ads assist brands and businesses in engaging their audiences with relevant, compelling content delivered through high-quality websites to users who are most likely to be interested. The specifics of a native campaign will vary depending on the goal, which could be to get customers to buy a product, download an e-book, request a demo, or watch a video.

Create unique, high-quality content for your niche audience.
Online content, such as a website, blog, or landing page, should be hosted.
Run a native advertising campaign with a high potential audience in mind.
Customers are browsing the web and clicking on your native ad. It will direct them to your content.
Your content is read by customers. They become interested and may even participate.

Types of Native Ads

Widgets for Content Recommendation Engines: Readers frequently encounter widgets at the end of many articles with the heading “Recommended for You” or “You May Also Like…” These widgets, known as content recommendation engines, enable brands to leverage the audiences of major publishers to drive traffic back to their websites. Content recommendation widgets are useful for publishers looking to expand their audience or brands using content marketing to generate leads.
Listings that are promoted: E-commerce sites use promoted listings to highlight sponsored products first, usually on a category page. Promoted listings, in addition to getting brands to the front of the line, are becoming more cost-effective. Customers are no longer charged for promoted listings by sellers such as eBay until the listing generates a sale.
Ads for Paid Search: Paid search ads are like promoted listings in that they appear at the top of customer search results. They are used for search engine marketing as well as within individual domain search results.
Units for Infeed: In-feed units promote sponsored content within the natural index of articles of a publication. Readers see sponsored content from advertisers in addition to the original content as part of a stream or gallery. Although the content is labeled as sponsored, it blends in with the publisher’s native experience.
Native Elements in an Ad: This variety of native advertising appears to be a standard ad, but it is highly contextually relevant to the publisher. A food brand, for example, might promote its proprietary recipes on websites that publish user-generated recipes, such as AllRecipes.com, or next to a New York Times article with seasonal recipes.
Marked but Highly Contextual: According to recent FTC statements, the agency is keeping a closer eye on native advertising to protect consumers. The advertiser is typically held liable for misleading advertising, but the FTC suggests that publishers may also be held liable.

TOP Native advertising platforms are:

Taboola Ads

Outbrain Ads

Rev Content

MGID

and many more

What our client’s say

We have had a fantastic experience with Leads Dubai (and Mukesh). They have been cost-effective, responsive and a real pleasure to deal with. Highly recommended!

Reza Ali

The leads Dubai team are absolutely fantastic. They are always in contact trying to get you the best possible results. We hired them for lead generation and SEOs are extremely happy with the service.

Neal Serra

Have used their services for SEO and setting up my google ads, very good feedback so far, hope to do more business with them

Mahsa Amirizadeh

Summary

Service Type

Google Adwords Dubai

Provider Name

Leads Dubai,

Techno Hub 2 ,DSO ,Dubai -242962,
Telephone No.971503047470

Area

Location

Description

Show your Ads on First page of Google and find new Customers. We are Certified Google Adwords Management Company. We offer SEO, Social Media Marketing Services on Facebook, Instagram, Snapchat. Google Adwords Dubai.