Influencer Marketing

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Influencer Marketing Strategy

What is Influencer Marketing Strategy

Influencer Marketing is the old and new marketing style.  It is a collaboration between a brand ( companies ) and celebrities ( influencers ). The Influencers offer endorsement and placing it into a content driven marketing campaign. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you. There are many influencer marketing strategies that can be used to benefit both the brand and the influencers.

Why do Influencer Marketing Campaign

Influencers usually have a large following on the web and social media. They can be a business leader on Linkedin, a popular fashion photographer on Instagram, or food or security blogger who tweets. Within any industry, there are influential people who can amplify your message. They are easily recognized by their thousands of loyal followers. This kind of reach and engagement is not achieved through paid advertising alone.

How Influencer Agency in Dubai Can Help You?

The Approach to influencer marketing
  • Think about what you want to promote and the story you want to tell. Make it creative. Think about the schedule and how you will track performance.
  • Find out the influencers who best suite your brand amplification. Check the followers engagement and their profiles to ensure you are reaching the right audience.
  • We ensure that the influencers are licensed if in UAE to comply with the local rules and regulations.

Influencer marketing is becoming a driving force for brands looking to grow their audience and improve sales through social media. We work with the influencers who are popular celebrities and bloggers. We carefully select the right mix of influencers that will fit your brand and will help achieve your goals and objectives. From influencer marketing strategy to execution, we provide customized solutions for successful marketing campaigns.

Our long and fond bonds with great names in the GCC blogosphere result from stellar Influencer relation management that we are proud of, and which helps drive our clients forward.

Check our blog on influencer marketing trends and about some other (infographic ) influencer marketing examples 

Paid Influencers:

Agency fees –  10 – 20% of total fees paid to the influencer.
  • Content Controlled
  • Quality of Content controlled
  • Can easily understand measurement and reach
  • Call to Action
  • Exclusivity in terms of promoting competitor brands

Unpaid Influencers:

Agency fees – Fixed cost per influencer
  • Content cannot be controlled, unbiased and honest
  • Views and opinions
  • Not liable to share post insights
  • Comes across as more honest
  • No control over competitor brand promotion
  • May or may not add call to action

Influencer marketing can work best if you have a new product launch, an event or some experiences to share it in video format. Talk to us about your Influencer marketing campaign strategy. We also offer social media marketing services.

FAQ

What is meant by influencer marketing?
Influencer marketing refers to a marketing approach that centers on enlisting prominent individuals (known as influencers) to promote a brand’s message to a wider audience.
How does influencer marketing work?
In general, influencer marketing works by collaborating with an influencer to endorse a brand’s products or services via various forms of content, such as social media posts, blog articles, or other related materials.
What are the benefits of influencer marketing?
Utilizing influencer marketing can help in boosting brand recognition, drive sales, and build trust with consumers. Additionally, influencer marketing can help to reach a specific target audience.
How do I find the right influencer for my brand?
When looking for an influencer for your brand, it’s important to consider factors such as their audience demographics, engagement rate, and content alignment with your brand. Additionally, it’s also important to consider their niche, whether it is fashion, tech, gaming, food, etc.
How much does influencer marketing cost?
The cost of influencer marketing can vary depending on the influencer’s reach, engagement rate, and the type of content they will create for your brand. It’s important to note that some influencer campaigns can be expensive and it’s necessary to have a good budget plan in place.
How can I measure the success of my influencer marketing campaign?
The success of an influencer marketing campaign can be measured through a variety of metrics such as engagement rate, website traffic, and sales. It’s important to establish clear goals and metrics in advance to track the success of your campaign.

What our client’s say

We have had a fantastic experience with Leads Dubai (and Mukesh). They have been cost-effective, responsive and a real pleasure to deal with. Highly recommended!

Reza Ali

The leads Dubai team are absolutely fantastic. They are always in contact trying to get you the best possible results. We hired them for lead generation and SEOs are extremely happy with the service.

Neal Serra

Have used their services for SEO and setting up my google ads, very good feedback so far, hope to do more business with them

Mahsa Amirizadeh

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