Google Ads Management in the UAE

Google Ads, before Google Adwords is an advertising program which Google offers to advertise on its platform. With Google ads you can advertise on Google Search, Youtube Ads, Display Banner ads as per the ads. This is a pay per click program where every time a user clicks your ads either on google search of display banners you pay per click which can start from AED .50 fils to 100 per click depending on your industry. Read some more Google Ads FAQ here

You need a proper website or a landing page with privacy policy and terms and conditions. It is critical to have a well functioning and fast loading website to make this work. Also you will need to have a clear objective what you want, traffic or leads or awareness or app downloads. We assist you in this. You will also need a developer support to add tracking code on your website from Google Ads. A Designer to create good images or video ads. We can assist you with these too. We make sure you follow the google ads policies.

With Google Ads you can run ads on Google search which are most effective but high click costs too. People who are searching for your products or service go to google and search. Showing up on the first page and getting that valuable click can get you the right lead or sale. You can also run Google Display Ads which are banner ads that show on multiple websites, apps and gmail platforms. You can also run app download ad campaigns through universal app campaigns. Remarketing advertising is another popular advertising technique which can repurpose your ads and show to your past website visitors. Different goals have different campaign types. Talk to us about your marketing intention and we can find the best option for you.

Please note that leads dubai do not guarantee with any type of advertising. It also depends on what you mean by guarantee. If you have the right offer which appeals to customers, there is demand, and you have a good landing page then all that is needed is to set up the right google ads campaign to help you get results. Let’s say we improve your chances of getting better results by following the process and best known practices. Our past experiences also play a role in making it work.

Google Ads cost has 2 components. Your Google Ads Budget & our management fee. The Google Ads budget is the pay per click cost that you pay to google run ads. Let’s say you want to spend AED 200 a day = AED 6000 budget for 1 month. Over this we charge a management fee. The fee depends on your budget, the amount of campaigns and other factors. Talk to us to know more. We strive to spend your budget wisely and bring you the results. Having spent over 10 years running Google Ads you are assured of the decent results.

1. Availability: Google Ads operates in Dubai and is widely used by businesses there.
2. Regulations: It complies with local rgulaetions and offers support in various languages, including Arabic.
3. Success Stories: Many companies in Dubai have successfully used Google Ads to reach local and international audiences.
4. Localization: Ad campaigns can target specific demographics and regions within Dubai.

1. Cost Structure: Payment is based on a pay-per-click (PPC) model, meaning companies pay each time someone clicks on their ad.
2. Budget Flexibility: Companies can set their budgets with no minimum spending required.
3. Average Costs: Depending on the industry and keywords, the cost per click can range from a few cents to several dollars.
4. Factors Influencing Cost: Competition, keyword quality, and ad relevance significantly affect the overall expenditure.

1. Ad Costs: Google does not pay for ads; rather, advertisers pay Google for placing their ads.
2. Revenue Model: Advertisers are charged on a PPC basis or for impressions.
3. Variable Rates: Costs vary widely based on factors like keyword competition and targeting parameters.
4. No Fixed Rates: There is no fixed amount paid for a single ad placement; it’s dynamic and auction-based.

1. Payment Model: Google Ads operates on a PPC model rather than pay-per-view.
2. Alternative Programs: For display ads, advertisers might pay based on impressions (CPM – Cost Per Thousand Impressions).
3. Rates: CPM rates vary widely, typically from $1 to $10 or more, depending on the industry and ad placement.
4. Influencing Factors: The content, audience, and website quality can affect the CPM rate.

1. Variety of Options: Includes search ads, display ads, video ads, shopping ads, and app ads.
2. Objective-Driven: The best type depends on the advertiser’s goals (e.g., lead generation, brand awareness, direct sales).
3. Search Ads: Effective for intent-driven queries and direct response campaigns.
4. Display Ads: Good for visual appeal and brand awareness across the Google Display Network.
5. Video Ads: Ideal for engaging content on platforms like YouTube.

1. Diverse Users: Utilized by businesses of all sizes across various industries.
2. E-commerce: Online retailers heavily use Google Ads for product listings and sales.
3. Service Providers: Local service businesses (e.g., lawyers, plumbers) use it for lead generation.
4. Large Corporations: Major brands leverage it for brand visibility and market penetration.

1. Account Setup: Create a Google Ads account at ads.google.com.
2. Campaign Creation: Define your campaign goals, budget, and targeting options.
3. Ad Creation: Design your ads (text, display, or video) and set keywords.
4. Launch and Monitor: Launch the campaign and use Google Ads tools to monitor and optimize performance.

1. Flexible Budgeting: Costs are flexible, with no minimum spending requirement.
2. PPC Model: Advertisers typically pay per click, with costs varying by keyword and competition. See Pay Per Lead
3. Average CPC: Cost-per-click can range from AED 1 – 100, too, for highly competitive terms.
4. Budget Control: Advertisers can set daily or monthly budgets to control spending.