Facebook Advertising Campaign in UAE

Reach Over 10 Millions Active Users

Home Project Facebook Ads – Reach over 10 Million in UAE

Facebook Advertising Agency in UAE - Find New Customers

More than 10 million people in the UAE are Facebook users, and about the same number also use Instagram. This is almost 80% of the UAE population. Imagine if you did a Facebook advertising campaign and could reach most of them.

Your audience is on Facebook and Instagram. Reach new and existing customers as they connect with people and find communities on Facebook, Instagram, Messenger, and WhatsApp. Facebook Advertising costs are still low compared to other advertising options. Facebook Marketing becomes more effective with the options below. Facebook Ads are now called meta ads.

Meta Ads Objectives

Advertising on Facebook allows you to target the right audience for your business. Share your brand story, engage with your customers, and stay connected.

Ad Objective Your business goal is to:
Awareness

Bring awareness to your business. This objective will help you reach the largest number of people who are most likely to remember your ad.

If your business is brand new or has recently changed names, awareness may help potential customers become more familiar with your business.

Traffic

Increase traffic to an online destination of your choice. Send people to a destination, like your Facebook Page or shops on Instagram, website or app.

If you’re having a flash sale in your shop or want to send potential customers to a web page that describes your services, this may help drive traffic to those destinations.
Engagement

Find the people most likely to engage with your business online, send a message or take desired actions on your ad or Page.

If you want people who are interested in your products or services to start a conversation via Messenger, this objective can reach potential customers that are more likely to do so.

Leads

Collect leads for your business or brand via messages, phone calls or signups.

If you want potential customers to sign up for a monthly newsletter, leads can help you reach people who want to share their information and learn more about your business.

App promotion

Get people on mobile devices to install or take a specific action within your app.

If you want potential customers to make a purchase through your app or try a new feature, you can create an app promotion campaign.
Sales

Find people likely to purchase your goods or services.

If you want to reach people who are most likely to make a purchase, such as through an ecommerce site, you can use the sales objective. You can also optimize for other actions, such as adding an item to cart.

Benefits of Facebook Ads Campaign

Get the results that you want with the right ad objective.

Reach new and existing customers as they connect with people and find communities on Facebook, Instagram, Messenger and WhatsApp.

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Your customers are here. Find them with Meta ads.

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Which Meta Ads Campaign Type Will Be Best For You

Reach new audiences and stay top of mind with customers across Facebook, Instagram and Messenger.

Sales Ads

Find people across Facebook, Instagram and Messenger most likely to purchase your product or service. This objective is best to get new customers and increase sales on your website. Good For:

Conversions

Catalogue sales

Messages1

Awareness Ads

If you want to increase your brand recognition and reach new people likely to be interested in your business, then this is the best campaign type. Track the estimated number of people who recall your brand awareness ads divided by the total number of people your ad reached. Good For:

Brand awareness

Video views1

Engagement Ads

Engage with more people across Facebook, Instagram and Messenger. This ad type can help you get more messages, video views, post engagement or event responses. Good For:

Messages1

Video views1

Post engagement

Traffic Ads

Get more people to your website. Traffic campaigns bring more potential customers to wherever you do business. Decide where you want to send people who click on your ad, such as your website, or to start a conversation with your business on Messenger or WhatsApp. Good For:

Link clicks

Landing page views

Lead Ads

Use lead gen ads to gather information from new contacts across Facebook, Instagram and Messenger, and move them through the buying process. Good For:

Instant forms

Messages1

Calls

Sign-ups

App Promotion

You can find new people to install your app and continue using it. This objective is good for:

App installs

App events

Facebook Ad Placements

How do you find people most likely to respond to your ad? You choose where your ads appear – on Facebook, Messenger, WhatsApp or Instagram. This depends on the objective you select when you create your campaign, as well as your ad type and settings.

facebook ads social media ads

Facebook Ads Campaign Creative Types

Create ads that shine on every Facebook app. Facebook ads blend seamlessly with your customers’ favourite content and come in many visually engaging formats. Use videos and images you already have, or take your social media ads to the next level with Meta’s creative best practices. Check more on Facebook Ad creative sizes

It’s no secret that bold, high-quality visuals and compelling messages can grab people’s attention. But they can also help make your ads more relevant so that they can perform better in facebook auctions. 

Image Ads

Drive people to destination websites or apps through high-quality and engaging visuals. Use your own images or create an ad with stock photos to tell your story. The best Image size is 1080 X 1080 pixels.

Video Ads

Videos perform much better as its motion with audio. Show off product features and draw people in with sound and motion. If you dont have a video, there are video creation tools too.

Collection Ads

Encourage shopping by displaying items from your product catalogue – customised for each individual. Use dynamic options to showcase your products in various ways.

Carousel Ads

Display up to ten images or videos within a single ad, each with its own link. Use carousel ads to show different images of the same product, or create one long photo that people can swipe.

Facebook Advertising & Audience Targeting Options

Reach the people who want to hear from you.You decide who sees your business's ad. Narrow down your online ad's audience by interests, gender or location and use ad targeting to find the people most likely to click. Some more options are:

3 Types of Facebook Audiences

  • User Location – Advertise in countries, cities, radius, or specific areas
  • Demography – Show users ads based on age, gender, relationship status, job title, and education.
  • Connections – – Reach people who like specific pages or events to reach the right audience
  • User Interest—They expressed interest in hobbies, topics, pages, consuming content, or engaging.
  • User Behavior – Target people are looking to buy something specific through their online activities.
  • Income level – This is a good targeting option if you’re selling an expensive product.
  • Industry & Designation – reach people based on where they work, job profiles, or business owners.
  • Home-ownership status. – a good indicator for real estate ads campaign lead generation.
  • Parents with the age group of their kids – parent focussed advertising – education
  • Life events like upcoming anniversaries, birthdays, weddings, and other milestones, as well as occasion-based advertising.
  • Shoppers – show ads to users who are active online shoppers through their online purchase behaviors
  • Gamers – Show ads to users if they are active gamers.
  • Mobile OS & Device. Suitable for app download or click-to-call campaigns based on device types.
  • Education & Degree – A good option if the education or degree of the user is essential.
  • Read more about Facebook advertising options.

Advance FB Ads Targeting Features:

Facebook Custom Audience:

With Custom Audiences, you can reach customers you already know with ads on Facebook. Just upload a list of contact info like email addresses or phone numbers. You can also use info from your website or app. If they visited your website or interacted with your social media profiles, they can be retargeted too. These are the warm and receptive audience and advertising to them makes more sense. We create campaign ad sets to deliver your ad to these people if they’re on Facebook.

Facebook Lookalike Audience:

With Facebook Lookalike Audiences, you can find similar audiences to your website visitors, Facebook and Instagram post engagers, video watchers, and more.

If you have your own database, you can upload and Facebook can find the social media users from your database. Furthermore, we can try to find similar or lookalike audiences from the original database. We have found lookalike audiences to be more powerful where you can find better quality audiences compared to cold demography social media ads targeting.

Mobile App Downloads:

80% of Facebook users use Facebook on their mobile phones in UAE. You can reach a massive amount of these users based on the above targeting options. People using Android or iOS devices can install your app right from the ads targeting them. We have noticed that running video ads that show app features can help better quality app downloads.

Retargeting Ads on Facebook:

People who visit your website can be reached again when they go back to facebook or their apps. Convert customers while they’re engaged on the world’s most popular social network. Reach customers across devices with retargeted ads right in their News Feed and Right-Hand Column. You don’t have to be friends to benefit. Leads Dubai has partnered with Adroll for this feature.

Instagram Advertising:

Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customers and prospects. It’s a creative way to find new customers and the engagement rate is high on Instagram. See our post on how much is Facebook advertising costs. Read more from the Facebook help center There are many facebook advertising agency in UAE. Make sure to check their past works and if they have experience with local markets and most important is the team knowledge on the social media marketing trends. Often poor strategies leads to poor results. As facebook advertising agency in dubai you can call us to discuss your project.

Leads Dubai is a Lead Generation Company. We provide Social Media Marketing & Google Ads to help the client achieve their marketing goals. As Certified Google Ads Partners in UAE for the last 11 years, we make sure you get meaningful results. Contact us for your facebook advertising campaign today. We use facebook business manager and have some past facebook ads examples to share.  We also make sure your ads are compliant as per facebook ads policies

If you want to generate good leads and awareness from Facebook then contact us for Facebook Advertising in Dubai or UAE

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Dubai Agency Today & Get Facebook Ads Quote!

Check with us for the best Facebook Advertising Combo Offer Right Now – Call +97150 3047470

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    FAQ - Facebook Advertising Campaign UAE

    How can Facebook Ads help?

    UAE has over 8 million Facebook users. Therefore, effective ad campaigns on Facebook can give your business a reach of up to 8 million. Now that will surely help your business.

    Why should I hire professional services for Facebook Ads?

    Professional services make use of precise analytics to understand various trends, and based on these trends, the ads are launched. In simple words, professional service providers only maximize the effectiveness of your ad campaign.

    Why I am not able to get likes with my Facebook Ads?

    Facebook ad campaigns have to be targeted towards the potential customers who are interested in your services. It requires a precise understanding of the trends to hit the ads right on point. Contact us now, we’ll be glad to help.

    Do I have to follow some rules for Facebook Ads?

    Yes, Facebook has a set of guidelines for the ad campaigns that have to be followed precisely. Otherwise, Facebook terms the ad as non-compliant and takes it down.

    When can I see my ads on Facebook?

    Facebook reviews every ad before making it public. Usually, the process takes around 24 hours.

    How much does a Facebook ad cost?

    When advertising on Facebook in the UAE, here are some essential points to consider:

    – Costs vary based on targeting, competition, ad placement, and time of year.

    – Specific details:

    – Targeting specific demographics or interests can be more costly.

    – Strong competition in real estate, finance, and luxury goods may raise advertising costs.

    – Instagram ads may cost more than Facebook ads.

    – Campaign objectives like conversions or sales can lead to higher costs.

    – Estimated costs:

    – Cost-per-click (CPC) is typically AED 0.50 to AED 3.00.

    – Cost-per-thousand-impressions (CPM) can be AED 10 to AED 50 or more.

    Use Facebook’s Ads Manager to estimate costs based on your parameters for a more accurate assessment.

    How much does Facebook advertising cost in the UAE?

    Please take note of the following information about Facebook advertising in the UAE.

    Costs:

    – Cost-Per-Click (CPC): When someone clicks on your ad, you pay.

    – Cost-Per-Thousand-Impressions (CPM): You pay based on the number of times your ad is shown.

    – Cost-Per-Action (CPA): You pay when a specific action is completed.

    Factors Affecting Cost:

    – Audience size, specificity, and demographics impact costs.

    – Ad quality and engagement affect costs.

    – Seasonality and ad placement influence costs.

    Average Costs:

    – CPC ranges from 1 AED to 10 AED or more.

    – CPM generally ranges from 10 AED to 50 AED or higher.

    – CPA costs vary widely based on the action being optimized for.

    Budgeting and Optimization:

    – Start with a budget and use ad manager tools to adjust ad performance.

    – Consider additional costs for ad creation and management.

    For precise pricing, use Facebook’s Ads Manager to get real-time estimates tailored to your audience in the UAE.

    How do Facebook ads work?

    Facebook ads enable businesses to create targeted ads using images, videos, or text. They can specify the audience based on demographics, interests, and behaviors. The ads can be placed across Facebook’s platforms, and advertisers can set a budget and bidding strategy. Facebook optimizes ad delivery based on the desired action at the lowest cost. Advertisers receive detailed reports on ad performance to measure ROI and adjust strategies. This structured approach allows for effective targeting and measurable outcomes, making Facebook a powerful tool for digital advertising.

    How do you create FB ads?

    To create Facebook ads, follow these steps:
    1. Log in to Facebook and go to Ads Manager.
    2. Choose your ad goal, such as increasing brand awareness or getting more website visits.
    3. Set up your ad account by entering your country, currency, and time zone.
    4. Define your target audience by using demographics, interests, behaviors, and more.
    5. Decide where your ads will be shown, or let Facebook choose.
    6. Set your budget and schedule for your ads.
    7. Create your ad by choosing the format, adding images, and writing your message.
    8. Add a payment method for your ads.
    9. Review and launch your ad.
    10. Monitor and tweak your ads for better performance.

    Are Facebook ads worth it anymore?

    Here is an overview of essential points to consider about Facebook ads:
    1. Extensive Reach: With billions of active users worldwide, Facebook offers a vast audience.
    2. Advanced Targeting: Businesses can effectively reach their ideal audience using advanced targeting options.
    3. Variety of Ad Formats: Facebook provides multiple engaging ad formats.
    4. Measurable Performance: Detailed analytics help track the effectiveness of ads.
    5. Cost Efficiency: Facebook ads can offer a better return on investment than traditional media.
    6. Changes in Privacy and Data Use: Recent changes have impacted targeting accuracy and tracking due to privacy and data use updates.
    7. Market Saturation: High competition on the platform can increase advertising costs.
    8. Integration with Other Platforms: Ads can be integrated across other Facebook-owned platforms to expand reach.
    In conclusion, businesses should carefully consider their specific marketing goals, audience, and budget and continuously test and adapt strategies to achieve the best results.

    Can Facebook ads help you get results?

    Is it possible to make money using Facebook ads? Absolutely. Here’s how:
    1. Targeted Advertising: You can reach specific audiences likely to be interested in your product or service.
    2. Cost-Effectiveness: Facebook ads are often cheaper than traditional advertising and have the potential for a higher return on investment.
    3. Brand Awareness: They can help to increase visibility and awareness, leading to higher sales over time.
    4. Lead Generation: Facebook ads effectively capture leads for future sales.
    5. Direct Sales: You can drive traffic directly to your e-commerce site for immediate purchases.
    6. Retargeting: Facebook ads can be used to reach users who have previously interacted with your brand, increasing conversion rates.
    7. Analytics and Optimization: You can track the performance of your ads and optimize campaigns for better results and higher profitability.

    Can I do Facebook ads for free?

    Facebook ads are not free; they require a budget. However, you can increase your presence on Facebook without direct ad spending through organic posts, engaging with followers, leveraging groups, using Facebook Live, sharing user-generated content, and collaborating with influencers. While these methods can increase your reach and engagement without ad costs, investing in Facebook ads can amplify your efforts and achieve faster, more targeted results.

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