Is Your PPC Management Company making these mistakes too?
A PPC agency (Pay-Per-Click agency) is a company that specializes in managing and optimizing PPC advertising campaigns for businesses. This blog discusses being aware of Poor PPC management companies in the UAE, as they can quickly drain your budget, leading to financial losses and missed opportunities.
PPC Management services mean running paid ads on Google Ads, Social Media Ads, Native Ads, Push Ads, and other online pay-per-click advertising platforms.
How poor PPC management companies can lead to your financial losses
Running PPC ad campaigns requires experience and knowledge of the industry. You may want to find a cheaper PPC marketing agency. Many clients don’t realize that the ad budget for what they will be paying is much higher than the marketing agency fee. So being penny wise and pound foolish won’t work.
Some so-called Professional PPC Advertising agencies are new and outsource most of their work. PPC ads are one of the services they offer and are not focused on. They often hardly optimize the campaign, wrong strategies, or lack of expertise. The list is endless. You need to be careful and not enter long-term contracts, check the performance within 1 – 2 – 3 months, and then commit for the long term.
We get requests from clients who come to us and when we audit their ad accounts we see the below technical mistakes which waste client ad budgets.
If you don’t follow the instructions below, you will only get clicks, and in the name of good leads or sales, there will be… crickets.
1) Targeting the wrong keywords;
One of the biggest poor PPC management mistakes is selecting the wrong keywords. If your agency or team is targeting keywords that are too broad, irrelevant, or negative you’re likely paying for clicks from people who aren’t interested in your products or services. This can lead to wasted clicks and poor conversion rates.
2) Lack of campaign optimization;
Many bigger Pay-Per-Click Marketing Companies handle a lot of clients and few ad account optimization managers. This leads to less optimization and very few campaign changes. Lack of optimization in PPC management can lead to wasted ad spend, declining performance, and missed opportunities.
3) Poor ad copy and landing page alignment;
Landing pages, we will say are the biggest reason for campaigns to fail. At our agency, we make sure that your offer is good and it is relevant and useful to new users. If a potential customer clicks on an ad expecting a particular offer or product, and the landing page doesn’t match that expectation, they will leave leading to high bounce rates and a waste of ad spend.
4) Overlooking mobile optimization;
A large part of traffic comes from mobile devices and if your ads and landing pages aren’t optimized for mobile, you could lose potential customers. Poor mobile experiences, such as slow loading times or difficult navigation, can lead to high bounce rates and wasted clicks.
5) Not utilizing conversion tracking;
If you’re not tracking conversions properly, you may be spending money without knowing which ads are driving results. Conversion tracking helps you understand which keywords, ads, and campaigns are leading to real business outcomes, such as sales or lead generation.
How to avoid financial losses with PPC management
1) A well-managed PPC campaign should focus on keyword research and keywords with strong relevance to your business.
2) Regularly analyzing campaign performance and making data-driven decisions helps to improve click-through rates keeping your campaign effective.
3) Ensure that conversion tracking is correctly set up in your PPC campaigns. Platforms like Google Ads and Facebook Ads and tracking tools that allow you to measure performance.
4) Your ad copy must be clear, concise, and directly related to the landing page. Ensure the user is directed to a page where they can find what they’re looking for.
5) Ensure your ads and landing pages are mobile-friendly.
Remember, there are no Google Ads Management Experts as the AI is taking over and with the changing behavior of the users and the new features, only the marketing firms that test and change as per the offer and time will win.
We have been one of the few PPC Management companies in the UAE since 2013. Book an online meeting with us to discuss your new marketing campaign or ads audit.
