Online Shopping Ads Optimization Tips
If you are an eCommerce business then this is a must for you. Google’s Online Shopping ads can be a valuable tool in boosting your sales. By showcasing your products with compelling images, prices, and titles, they have the ability to prominently appear at the top of Google search results whenever a user searches for products like yours. This increased visibility can significantly enhance your chances of generating more sales.
Optimize Your Online Shopping Ads with Google Merchant Center
When you open your Google Ads account, you also need to open a Google Merchant Center account. You need to complete all necessary setup.
Google Merchant Center helps you get your store and product info into Google and make it available to shoppers across Google. That means everything about your stores and products is available to customers when they search on a Google property. Upload accurate information on Google Merchant Center and reach more people across google properties.
Google Shopping Ads Optimization Tips
In order for your product to appear in the results, it is essential to update your product feed with as much completeness as possible. For instance, pay close attention to the product type category column. In Google Shopping Ads, all products are displayed, but it is advisable to segment them for better visibility. This can be achieved by optimizing your feed columns.
Product Feed
Custom label field 0-1-2-3- can be separate columns by let’s say the price of the products or the profit margins on which one and how much. So we can separate them out in ads and bid separately for them.
If you are not getting enough clicks you can also do Campaign priority and made it from low to medium to high.
If you provide Free shipping, mention this as google shows this in the actual online shopping ads
Product Titles
Product titles are the key to getting you clicks. It’s like your ad copy which describes the product image in 70 characters and less. Optimize it to stand out. Product descriptions can be as descriptive as possible to include the right keywords describing your products. More details here
To maximize the impact of your product pages, it is crucial to incorporate compelling descriptions and eye-catching visuals. By experimenting with different backgrounds or custom images, you have the opportunity to enhance engagement and drive higher click-through rates. By adding captivating descriptions and visually appealing elements, you can effectively capture the attention of your audience and encourage them to explore your products further.
Add negative keywords. Hope you are doing it for both search and shopping ads
By setting up dynamic remarketing, you can display relevant product images to past visitors, which is an opportunity you can seize right away. This powerful feature allows you to tailor your advertising efforts specifically to individuals who have previously shown interest in your products. Through dynamic remarketing, you can showcase compelling visuals that are directly relevant to each visitor’s browsing history, increasing the likelihood of attracting their attention and driving conversions.
Customer Reviews
Good reviews can add to the website. Set up a post-purchase email review sequence or on thank-you pages. Also, get users to send you back their photos and videos on how they are using it and put this on the product pages. Better add a new reviews page completely – for people to check out reviews in one place. Great for social proof.
Some useful videos on the online shopping ads. Video 1 and Video 2
If you want to learn more, find here the Online Shopping Store Website and also the Google Ads Campaign in UAE !
Also, try to run normal google search ads with display and remarketing coupled with social media marketing ads to get more people to your funnel and then retarget them with special offers. Every campaign is different and the strategies can change too. See our other posts on shopping ads
