Native advertising is paid media designed to match the content of a media source. Types of native advertising can be Image or video ad units which are designed to match the visual design on website articles or video feeds. They fit “natively” and seamlessly on the web page.

Native ads don’t really look like ads, so they don’t disrupt the user’s interaction with the page. This is the key to a native advertising definition – native ads expose the reader to promotional content without sticking out like a sore thumb.

Native ads help brands and businesses engage their audiences with relevant, compelling content via high quality websites, targeted to users who are most likely to be interested. The finer details of a native campaign will depend on the goal, whether it be to get customers to buy a product, download an ebook, request a demo, or watch a video. How do you spot native advertising? Notice the image blocks below news sites.

Native Advertising Example

Native Ads Format

Native ad formats include carousel ads, outstream video ads, click-to-watch video ads, mobile app install ads, native social ads. There is also Programmatic Native Advertising which uses programmatic auctions of native ad inventory enables brands and businesses to optimize their ROAS (Return On Ad Spend) in real time.

Programmatic native may sound complicated but actually it’s pretty simple, in principle. A user visits a website, creating space for an ad impression. The Supply Side Platform (SSP) sends bid requests on behalf of the publisher. The Demand Side Platform (DSP) responds with metadata metrics and bids on behalf of the advertiser. Based on the metadata, the SSP selects the winning bid and instantly configures the native ad via templating design to fit into the website or app. This entire process occurs within a fraction of a second.

Benefits Of Native Advertising

Here are many native advertising advantages enjoyed by marketers across numerous verticals:

• Good High Quality Websites with premium or home page ads placements
• In Native vs display ads, Native ad wins as it doesnt look like an ad.
• Native advertising fights ad fatigue
• Native ads can also be eye-catching, others are original, and offer inspiration for new ways to promote compelling content and capture mindshare.

Native Advertising Strategies

There are many native advertising platforms like taboola ads, outbrain, mgid, revcontent, yahoo and many more. You pay via CPM or CPC rates and can get low cost clicks too which can get you more qualified traffic. See some native advertising  examples

Taboola offers you several targeting options by:

1.       Geo (country, states/region, city, postal code)
2.      Device (desktop, mobile, tablet)
3.      Operational system (iOS, Android, Microsoft)
4.      Connection type (Wi-Fi, mobile data)

Additionally, through the platform you will have access to Audience targeting options:

1.      Your Audiences (you will start creating them while you use the platform)
2.      Campaign Clickers (Users that have clicked a specific campaign of yours)
3.      Marketplace Audiences (Pre-made Audiences provided by various Big-Data companies)

Taboola’s buying model is CPC and moving forward you can add a CPA target in the platform to optimize towards any action you’d like. So, with CPC you are paying for actual campaign performance (lead generation, sales, content amplification). You can set up the conversions, monitor the performance of your campaigns, and increase/decrease the bid depending on the results you see. Thus, you can differentiate your campaigns depending on the outcome you want to achieve.

So if you want to reach out to more people where they hangout and increase your traffic and more leads or results, give native advertising campaign a spin. Also talk to us about our last native advertising campaigns and what to expect.