Nasdaq Dubai boosts its Instagram Video views

nasdaq dubai instagram

Nasdaq Dubai boosts its Instagram Video views on UAE National Day

 

About Nasdaq Dubai:

Nasdaq Dubai is the international financial exchange in the Middle East. It allows companies to benefit from a unique investor pool that combines regional and international wealth, making it a globally unique platform for companies to raise money and for investors to find exciting opportunities.

 

Background:

On the occasion of the 45th UAE national day, 1 min live video was played in New York Time Square. Nasdaq Dubai wanted to run Instagram Video ads on December 2nd & 3rd. It wanted the Video to be seen by as many people as possible.

 

Strategy & Approach:

The video needed to be seen by as many people. We wanted to make sure that as many users watch the video & engage with the Nasdaq Dubai Instagram channel.

We created Arabic and English captions in separate ad sets boosting the ad relevancy and increasing the reach. A maximum number of views was needed to be delivered in a short time. We wanted to make sure we are reaching the audience & winning the auctions as many times while keeping the cost low.

 

“Over 350,000 video views were delivered within 2 days”

instagram video views 

 

Results:

  1. Number of unique people who saw the ads = 1.29 million
  2. Number of times the video ad was shown = 1.67 million
  3. Total number of video views = 356,323
  4. Number of people who shared the videos = 341
  5. Number of comments on videos = 193

 

Sukaina AL Abbas – Assistant Marketing manager of Nasdaq Dubai says:

“It was great working with Mukesh on this special project and looking forward to more collaborations in the future. “

 

How Nasdaq Dubai boosts its Instagram Video views - A Case Study

Also Read : Get more Instagram followers

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How Nasdaq Dubai boosts its Instagram Video views - A Case Study
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How Nasdaq Dubai boosts its Instagram Video views - A Case Study
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“Over 350,000 video views were delivered within 2 days” Read the case study how Nasdaq Dubai boosts its Instagram Video views
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Leads Dubai
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