Social Media Marketing & Universal App Download campaign helps generate new leads for maids and cleaning services.
About Power Group International:
Established in 1996 by Mr. Ahmed Khalil Darwish & Mr. Mohamed Jahir Hussain, the Power Group of Companies specializes in facilities management, security, and cleaning solutions for industrial, commercial, and residential projects of all sizes and stature. Power group International services include cleaning and building maintenance, MEP services, landscaping, waste management, and a number of support services. Our skilled labor force & quick adaptability provide our clients with efficient and cost-effective solutions.
Background:
Power group International, has been in the UAE for over 20 years and has many prestigious clients. They have redesigned their website and launched an impressive new APP. They wanted to promote their brand online and create awareness for their app downloads and usage. It was clear from the beginning that digital is the way to go forward. They approached Leads Dubai for digital marketing services starting from social media marketing to help them achieve their goals.
Goals:
- Increase awareness and reach on Social Media Platforms
- Get more app downloads
- Get more inquiries for maids services, pest control, and car wash services.
Strategy & Approach:
The below strategy was planned to assist the power group to achieve its marketing goals. The ads campaign was done in various phases.
- Testing of impression-based marketing Vs clicks and traffic-based marketing – the latter provided better results.
- Use of demography targeting on Facebook and Instagram to reach out to people who are most likely going to install the app
- Good use of creatives with price in the ad copy worked. Posted some images with captions, to see which one performed and then used the best one to promote for the engagement campaign.
- Measurement is the key, so we installed the Facebook pixel early on to measure the traffic data and behavior. This helped in optimizing performance.
- Above all, a good offer which is irresistible worked, promoting a good offer in ads and then on the landing page too helped in getting more inquiries
- Use of Custom Audiences, demography targeting, Google Search, and Banner ads were used simultaneously to reach the right audiences.
- Remarket to website visitors and reach them over to Google Display Network and new audience network channels from Facebook. Marketing for cleaning companies can get a boost in brand awareness like this.
- Universal App Campaign, with good app thumbnails, got awareness and ads on youtube, Gmail, display network, and search. The cost per app download was around $1 in Dubai Market.
- Frequently changing the image creatives to avoid ad fatigue and offer newness to the limited audience in the given market.
- Some of the successful ad creatives. Android smartphones with Facebook newsfeed & audience networks were the most successful ad placement for more app downloads.
- We also tested a messenger ads campaign, which got the client more messages with clients asking questions and prompt replies
- The lifetime value of a cleaning business success rate is high. Marketing for Cleaning Company has long-term benefits.
Marketing for Cleaning Company Examples – Best Ad Copies 
Challenges:
- Marketing for a cleaning company is expensive on Google search ads so we tried social media ads
- Facebook and Instagram ad space gets more competitive with increased advertisers and high CPM
- Setup took a bit of time, but we ensured everything was in place before we started
- Monitoring messages and replying to them on time sometimes can become overwhelming
- The company is thinking about automation.
Key Tools Used:
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Results:
- Over 200,000 people saw the ads on Facebook, Instagram, and the audience network. It’s not done yet and still counting. We reach more people every day by performing ads
- More than 1500 user engagements in terms of comments, shares, link clicks, shares, and new followers were achieved. Messages and live chat on the site got good responses too
- More app downloads were received combined from google universal apps and Facebook app installs campaigns.
- Power Group International is happy with the performance as they continue to increase their digital marketing exposure to create awareness, get more app downloads and increase inquiries.
Below is what Mohamed Imran Khan – Marketing Manager of Power Group International has to say:
We are very happy with the performance results from the leads dubai team. We will continue to invest in digital to get better results.
Read more here about : Social Media Marketing tips & tricks
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