Mobile-First Marketing: Strategies and Landing Page Optimization for Success
In the realm of modern marketing, achieving success relies on a strategic blend of various tactics, including Social Media, Search Ads, email marketing, and SEO. Given the fast-paced nature of today’s users, the demand for prompt information access is paramount. Thus, it becomes crucial to adopt a holistic approach that satisfies their expectations comprehensively. So at the moment, the mobile becomes the go-to device. This means if your website is not mobile-friendly you have little chance of success. We advise our clients to have a mobile-first approach. As google reports for the first time, there are more searches coming from mobile than desktop. This post is about how to improve your landing page by keeping mobile in mind.
Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. For better ad visibility, prioritize a positive user experience on your website. Specifically, when it comes to Social Media Traffic, evaluate the performance of your mobile landing page. Look for good time spent on the page and expected conversion rates.
Image credits – Unbounce landing pages. We find them amazing
Landing Page Improvement Tips
You can improve your landing page experience by following steps:
- Offer relevant, useful, and original content
- Be specific when the user wants a particular thing: If someone clicks on an ad for a sports car, they shouldn’t wind up on a general “all car models and makes” page
- Be general when the user wants options: If someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page
- Promote transparency and foster trustworthiness on your site
- Openly share information about your business and clearly state what your business does
- Explain your products or services before asking visitors to fill out forms
- Make it easy for visitors to find your contact information
- If you request personal information from customers, make it clear why you’re asking for it and what you’ll do with it
- Distinguish sponsored links, like ads, from the rest of your website’s content
- Have a privacy policy and terms and conditions in place.
- Make mobile and computer navigation easy
- Organize and design your page well, so people don’t have to hunt around for information.
- Make it quick and easy for people to order the product mentioned in your ad.
- Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site.
- Help customers quickly find what they’re looking for by prioritizing the content that’s visible above-the-fold
- Be fast—decrease your landing page loading time
- Make sure your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device.
- Make your site (even more) mobile-friendly
- See how your site scores on mobile friendliness and speed, and find out how to improve it. Test your site. See our guide to creating an effective mobile site.
We had published another blog about lead generation through landing pages
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