Accelerating Insurance Lead Generation: The Lifecare International Success Story with Google Ads
About Lifecare International:
Lifecare International is an independent, fully regulated and ISO-certified specialist intermediary. Founded in 1996 and staffed with over 100 caring, innovative, and passionate professionals who offer insurance services, Lifecare International wanted to increase their insurance leads by using Google Ads campaigns. With their goal of driving more leads, they turned to Google as a powerful platform for reaching their target audience. Read on to explore their remarkable insurance lead generation story as Lifecare International successfully increases their insurance leads with Google.
Background:
Lifecare International, an established advertiser in the PPC landscape, has successfully increased insurance leads with Google. After experiencing low response and support from another agency, they sought better results and a more responsive approach to their PPC campaigns. Seeking higher ROI and improved performance, Lifecare reached out to Leads Dubai for assistance. With a hands-on approach and a deep understanding of the importance of digital marketing, the team at Lifecare has made significant strides in optimizing their campaign.
Goals:
- Increase the number of leads for UAE & Qatar Markets.
- Appear in the top 3 results for the important programs in target markets
- Decrease the cost per new enquiries
- Maintain a consistent online performance & improvements
- Optimize the campaign & having more transparency on the campaign spends
Challenges:
- Insurance is a highly competitive field and we’re unable to grow within the budget
- The landing page and campaign structure were not done well.
- Established & tough Competition & Limited advertising budget.
Strategy & Approach:
Leads Dubai used the below strategy to help Lifecare International with Insurance lead generation:
- Lifecare International is a popular brand – created the new brand campaign.
- The revised landing page was created to improve conversions.
- Campaign structure and settings were adjusted along with locations settings
- Different Keywords match type themes were created to control & improve CTR
- Introduced targeted program-themed-based keywords & ads & landing pages.
- Use of Remarketing campaign to show ads to site visitors.
- Used ad extensions like call, site links, callout, and Structured snippets to boost CTR, Leads, and more calls.
- Regular removal of negative keywords and adding new ones to optimize the budget spending.
- Top of bid bidding to show the ads in the top 3 positions.
- Used ad scheduling & device targeting & constantly monitored the SQR.
Key Tools Used:
| Google Search & Display Campaign Settings |
| Keyword Match Types & themes |
| Landing Page revisions |
| Remarketing Tools |
| Keyword Planner Tool |
| Google Analytics & Goals |
The above pic shows Blue Line, which is the total number of Insurance leads per month. Orange line shows the cost per enquiry. We started from December 2015 onwards. This data is for 6 months. As you can see the number of new leads increased and the cost has remained lesser. With all external factors in consideration.
Insurance Leads Result:
- The cost was reduced 3 times by almost AED 100 per lead.
- The number of leads per month tripled in previous periods.
- Search ads in the top 3 showed more than 80% of the times
- Visibility and brand recall is higher. Have maintained the top ad positions
- Here are some more tips
Malcolm Dainty – Marketing Manager of Lifecare International says:
“Digital marketing is diverse and always evolving, therefore keeping up to date with new ways to reach our target audience, convert prospects and measure ROI is a full-time job in itself! Leads Dubai showed us where we could improve our existing campaign to increase leads and maximize our budget. They made the sometimes confusing world of PPC easy to understand“.
Find here a way to generate leads and here 5 things to keep in mind for a succesful google ads campaing 🙂
If you want to increase your lead generation for insurance. Contact us. We are a Digital Marketing Agency in UAE
