Instagram Explore Page is the place to discover new posts and engage with them to improve your business.
You can see all types of photos and videos in Search & Explore. Images and video posts are selected automatically based on things like the people you follow or the posts you like. Many times what’s trending and popular recently shows up in the top section and there is 9 post. In the Most Recent section, you can see photos and videos appear in the order that they were posted. Instagram explore page is where it happens
Search Results in Instagram Explore Options are different
The posts every user sees are different and tailor-made. It is based on which photos and videos that people follow have liked or are liked by a large number of people. Instagram Explore Searchers are popular due to the 4 tabs below –
Top, People, Tags, Places
The keywords you used to search normally appear in this tab mostly from people you follow and others who follow you. But you will also discover more top profiles in this section. The top and people tabs are more or less the same. Tags are the hashtags that people use to describe their posts. and it’s a good way to get discovered.
How to Use Hashtags in Instagram Explore
If your post is using the right hashtags which are popular. but not so much popular. ( for example 1 million posts) then it has a fair share of ranking and shows up in the explore tab top 9 posts for a limited time. During this time your post can be discovered by a lot of people which will help you get more followers and likes.
You can now follow a hashtag too from the tags tab inside the explore tab page. By doing this you can now start getting more posts and videos from that hashtags which are used everywhere in your newsfeed.
If you add a hashtag to a photo after it was posted, the photo will still appear on the hashtag page according to the time it was originally posted, not the time the hashtag was added.
Places tab inside Instagram Explore
It’s the real deal. Hashtag and location pages include public photos and videos that were shared with the corresponding hashtag or location. You can tap at the top of these pages to see public stories, and scroll down to see public posts.
If you are a local business, tag all your post with the location and with the local hashtags. it helps you get visibility so people can find you nearby and engage with you. We think these are the most important tags. Generally, if the keyword you are searching for is not related to a location, then it will show the nearby account posts. Learn more about Instagram stories and also Instagram advertising services that we offer.
For example, I searched for food on Instagram explore search page, and in the places tab, I got all local restaurant posts. So posts who are nearby me and have hashtagged #food have a higher chance of showing up to me. Another thing that stood out was the id food was in their Instagram name they ranked even better in search results. So it pays to have the right Instagram name with the common and most used keywords.
Instagram’s explore page algorithm keeps changing. Let us know what you get when you try and explore. Please comment if you have different observations from the example above
Mukesh Pandey is a Digital Marketing Strategist. Passionate about Digital Marketing and the trends in the industry for 10 years. He is Google Ads Certified, Social Media Ads Manager & SEO Consultant. He has trained over 500 executives & business owners over the years. Helped over 300 companies achieve their digital marketing results. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
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