Most mobile application developers struggle with getting users to install their mobile applications. Are you making sure that you are following these steps to increase Play Store downloads?
Here are 5 ways to Increase Play Store Downloads for Mobile Applications
1. Build interest on social media platforms organically
Applications like Instagram and Twitter are great ways to increase awareness. You can start by creating a separate user account on these platforms to promote your mobile application. Create posts about your mobile application and gain trust amongst users. You can also hire Instagram influencers for exposure.
2. Advertise on Meta and Google through paid Ad Campaigns
You can also invest in paid advertising to expand your reach through ad campaigns. Ad campaigns will allow you to reach more users and you can further analyze how many users are downloading the application. Through various ad sets, you can promote different aspects of your application. By estimating which ad is receiving traffic you can understand how to promote the mobile application better.
3. Get professional help to optimize App Stores
App Store Optimization (ASO) will make your app more visible and increase downloads on app stores. You can do this by using relevant keywords in your app’s title and description, which makes it easier for users to find your app. Also, use high-quality images and videos to showcase your app’s best features. Encourage users to post positive reviews and ratings. It will help to build trust and improve your mobile application’s reputation
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4. Save improvement costs by focusing on UX/UI design
A good UX/UI design can be a hit or a miss with your application users. An application can fulfill a genuine requirement but without a good UX/UI design it will not be popular amongst your target audience. Make sure your app is user friendly and can be used in various languages. It will also help in saving costs and time by avoiding frequent changes in the long run.
5. Create a promotional video explaining the key feature of the App
Increase your mobile application’s, play store downloads by featuring a promotional video. In this video, you can showcase key features of the mobile application. Also, use real life scenarios in the video so users can see how they can benefit from your mobile application. Make sure to end the video with a clear call-to-action. Share the video on social media and your website for a broader audience and more downloads.
Here are 5 bonus tips that will help you along the rabbit hole of optimizing your mobile application
6. Constantly update your website
Make sure your website consists of user friendly content with high ranking keywords. Moreover, you need to also ensure that your website is mobile-friendly, as a high number of people are accessing the internet on their smartphones. Lastly, make sure that calls-to-action , such as “Download now” or “Get the app” buttons, prompt users to install your app on your website.
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7. Let users know why your application is the best
Share images of your application layout to potential users and mention the best features about your application. You can also provide an origin history to let them know why the application was designed. This will make the users aware of what the applications offers and how it can benefit them.
8. Encourage word of mouth marketing
In the beginning, focus on keeping the users you have instead of getting new ones. Building a small group of loyal users who provide valuable feedback is a big win. At any stage, talk directly to users, ask questions, listen to their thoughts, help them, and make them happy. Word of mouth recommendations can be extremely powerful.
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9. Host regular contests for target audience
Motivate your audience to complete a specific task and use contest-related hashtags on social media to track the progress. Celebrate the winners publicly to encourage interaction.
10. Try Guerilla marketing to increase mobile application’s play store downloads
You can create a demand for your application by creating curiosity amongst your target audience. In a successful guerrilla marketing campaign, follow these steps:
1. Appear
2. Capture Interest
3. Clarify
4. Disappear.
The “Clarify” phase is where your campaign turns into success. However, this method is time consuming and may fail if the above checklist is not followed.
Need help with your mobile app? We’ve got you covered!
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Whether you’re setting up your app or making it more visible in app stores, we’re here to assist.
Also Read optimizer for mobile app downloads.
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