How to choose the right keywords to attract new website visitors traffic? Was in an important hangout on air about How to choose the right keywords for ideal customers.
First things first: This post is for Adwords consultants or experienced marketers.
To make this blog post easier to read I have used bullet points which make it easier to read and take away the key message. Your time is important too.
How to choose the right keywords to attract new website visitor’s traffic
Below are the interesting points are taken from the 1hour webinar on Google Adwords Keywords How to:
- Keywords you choose to show ads are different from Search Queries. Google matches your keywords with the closest possible search queries to show ads.
- The secret to success on AdWords is NOT getting your ads in front of the MOST people, it’s getting your ads in front of the RIGHT people. Get your ads in front of customers at the right time, the right place for the right reasons
- Use the search term in the headline of the ad (you may have to edit it a bit to make it fit or to make it grammatically correct) and try to include as many of the words from the search term in the rest of the ad.
- Have 3 lists of negative match types in your Adwords campaign: = General Exclusions apply to the broad and phrase match campaigns. = Phrase match exclusions apply to the broad match campaign only = Exact match exclusions apply to the broad and phrase match campaigns.
- One search query can trigger multiple match-type keywords in the account. In this case, the restricted match type with all things equal gets eligible to run for auction.
- If same match type then highest ad rank, longer keywords, more specific location targeting. Make sure you have an adequate budget for the day.
- Google tries to match your keywords with the best queries possible. Segment Search terms report with delivered keyword match types to see which one performs
- If there are more exact match impressions. It will be great to add more variations. Leverage keywords more based on match-type impressions. See which match type gets more impressions
- Put -ve phrase match in broad match ad groups. Better to separate groups based on match types to have more granular control over creatives and bids. They behave differently
- See which match type keywords have more volumes, separate those keywords into different match type ad groups exact match type and phrase match type keywords to structure your account
- This means phrase match should have negative exact match keywords. The broad match should have negative phrase match keywords. Test your messaging based on match type. Look at the volumes. Ensure broad match types don’t take away impressions from targeted keywords
- spent / CPC * conversion rate = leads
- The tighter the match types the better the conversion rates. Identify match-type performance trends across the account. Use bidding by match-type. Bid more for exact, then phrase then modified broad, then broad = baseline bid. This way you can control bids based on match types. Also, use automated rules based on match type to bid and filter and label the experiments
- Impression shares exact match-type. Try to get 100% exact match impression share, then the phrase, then modified then broad
- Avoid too many keywords with minute differences. Close match variants and miss spellings are autos enabled in all campaigns. Be aware of any overlap of keywords and match types.
- Use search terms report – harvest keywords. See the most impression queries and add them forbids, ad creative, and increase granularity. Increasing bids can help in adrank
- Add more match types for that search query and bid for more searched keywords to expand your keyword list. High volume search term to add for the above reasons. Else there is no need as u already matching for them
- Filter views of keyword-based on match types in search terms. See which queries match-high for impressions, clicks, and conversions and if relevant added them as phrases or exact matches to bid on them more
The webinar for how to run an effective Adwords campaign.
Opportunities tab – some more ways to find keywords
- Get new keyword ideas and match-type ideas here. New keyword suggestions here…
- Ask people how they will search for you. ( competition )
- Keyword planner research to expand your keywords like entering the website
- Delete keywords that don’t have impressions
- Dynamic search ads
- Auto generates keywords from landing page – automatically generates headline from website titles / dynamic insertions
- Dynamic Keyword Insertions passes through the keywords you have listed to target and display them in ads
Please feel free to comment on any point above. See our other blog posts
Leads Dubai is a Lead Generation Company in UAE. We are also Google Partners and can help show your ads to the right person at the right time. Contact us to see how we can help generate new leads for your business.
Summary
Article Name
How to choose right keywords to attract new website visitors traffic
Description
Below are 18 points how you can generate new leads. Call us on +971 55 526 8284 to learn How to choose right keywords to attract new website visitors traffic
Author
Mukesh Pandey
Publisher Name
Leads Dubai
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