B2B MARKETING IS REALLY HARD WORK!
How Pay Per Click Marketing can help get B2B Marketing Leads
- Getting leads online for B2C & B2B is like comparing apples to oranges.
- A number of searches between online education courses vs ERP software are different ball games altogether.
- For B2C queries, the number of enquiries is higher and hence the number of leads can be higher
- For B2B queries it’s more difficult. The number of searches is lower and not explicit as there are longer buying cycles and it’s complex.
- But, we can agree on one thing here. The Order value of B2B leads is much higher than B2C Lead. This is why it makes sense to explore B2B Leads.
How Pay Per Click Marketing can help get B2B Marketing Leads
- In B2B Leads Post lead generation activities are more important.
- Search Leads still can give the best results. Look at news stories which can drive more searches. Things can change overnight
- Think about who are your clients and different variations of your products and the context in which they are searched
- Target generic terms for your keywords like how, and why they are top of funnel search queries. So you can create educational, comparison landing pages for these keyword searches to get more leads.
- Use Display advertising for Remarketing lists in display for Sales Cycle in B2B is longer. Managed Placements & Multichannel funnel.
- Don’t just target Google Display Networks. ( Its just 15%) There are other Display networks like Facebook, Yahoo, Microsoft and other ad exchanges that have a large inventory. We consider other display networks to help reach out to your messages.
- Create a Lookalike campaign under Facebooks Ads similar to Audiences marketing. This can be a good source of B2B Lead Generation
- Linkedin Ads can be very useful where you can target positions at the company level and can help in qualified lead generation
- Normal sales ads don’t work well on LinkedIn. Instead, run value-based or demo-type ads.
- There are many marketing automation lead nurturing technologies which can help you nurture and get more from the leads.
But what will you do if the leads are of bad quality? It’s a tricky situation.
It’s hard to judge lead value. There are many reasons.
- Long sales cycle
- Low Number of Leads
- Leads are very expensive and not all are worth it.
- There are many touch points before a lead comes to you. So which one attributed to closed sale is not known easily.
- You don’t know how much the customer is worth and the lifetime value of a customer.
At Leads Dubai, Google Ads Management Company in Dubai, UAE, helps you to generate leads and get the lead value with proper systems in place.
You can learn more about B2B lead generation here.
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Article Name
How Pay Per Click Marketing can help getting B2B Marketing Leads
Description
Leads Dubai is a B2B Lead Generation Company. Call us on +971 55 526 8284 to know more.. How Pay Per Click Marketing can help getting B2B Marketing Leads
Author
Mukesh Pandey
Publisher Name
Leads Dubai
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