Who wants to stand out with Perfect Google Ads
How Creating a Perfect Google Ad Helps get Better Results.
We live in the 21st century, most industries already have at least one or many players to compete with. Therefore it becomes really important to stand out from the crowd. Many online marketers forget about this crucial step. Ask yourself what is our USP or what makes us stand out. Because the major services will mainly remain the same but there is something that gives us an edge or makes us different from others. Once understood make that offer that the user can’t refuse to hear. So how do you create a perfect google ad which echoes your USP?
It’s always exciting to get pen to paper, making those initial movements to create a lasting impression. This is a feeling everyone gets when they start writing their first Google Ad. The initial impression is 70 characters, more than enough to get a slam dunk. But then we realize, we have competition. In addition, the organic search shares the same time and space with your Ads. Competition is increasing by the minute.
Perfect Google Ad isn’t a myth, If done well, over time can make your business grow faster
This makes the tasks more exciting and challenging at the same time. If we list what goes into making a marketing message, there is a list explained by Al Lautenslager:
- Focus on the benefits statement – what’s in it for the user.
- Personalize your message to the target market. It should resonate.
- Use catchy headlines and subtitles
- Have a crystal-clear message. Less is more.
- Offer a marketing hook, deadlines and incentives to take action.
- Leverage common beliefs and have a positive tone of the message
- Answer directly “What’s in it for the prospect?”
- Have a clear call to action and reinforce it well.
- Tell users why you are a better choice than others
- Build confidence & trust with your ad creative.
- Offer Time-bound deals which are limited.
- Highlight your uniqueness and its benefits
- Having personalized messaging and speaking directly has more impact.
- Test Test
When all the above elements add up creating a good marketing message sounds tough. The next question one might ask is whether all these elements are necessary for a good marketing ad? Most of the time “Yes” but not all at once instance.
What makes a Perfect Google Ad?
There are search-based text ads, shopping ads, image ads, Dynamic image ads, and video ads. There are many parts that go into making a good Google Ad but for making a perfect Google Ad, testing regularly is important. Especially because what might work for one time might not work for the other. But some basic principles remain the same in the Google Ad examples.
See the 5 tips for writing better Google Adwords Ads
Make Headline worth clicking
Many AdWords users create headlines that do not sync with their audience. Therefore thinking from the customer’s point of view. What would make the customer read your headline? Since the headline section is blue the eye of the user reads the headline before even reading the text. Make sure that your keyword is added to your headline so that it is more relevant and so it will be printed in bold. Another little secret of the advertising world is to form your headline as a question.
Make your Ad Crystal clear
People can complicate their message in seconds. This is no different when we are talking, reading, or viewing in our daily lives. Similarly in Google search, you will find this trend quite common in certain Ads. Some users write a question in their headline and forget that the user is expecting an answer to the question. Other times the Ad and search terms have no relation at all.
There is no full-proof formula that works. The best results are achieved through constant testing and rewriting and measuring to see what works. A normal user is exposed to a ton of ads every day, so it’s harder to command attention. The unique messaging that you provide will make all the difference. We strongly encourage having all forms of content in the mix. Text ads, image ads, video ads, and podcast ads. As people are everywhere and you need to reach them everywhere with consistent messaging.
Remarketing ads play a very interesting role in this. People who visited your website and left without taking any action, you have another chance to reach them and show your ads. This 2nd time around, show them a 2nd ad creative that is more compelling for them to consider and return back the site to complete the transaction. We work with retargeting ads on both google ads and Facebook to help our clients make the best use of the first-time visitors. If done well, we have seen high conversion rates with low cost per action. Talk to us about our recent remarketing campaigns. This is more of a tactical campaign where you can show them a sequence of video ads on youtube. Bumper ads which are 6-second ads work great in this format. Your creative team and designers and copywriters are the most important people and will continue to be so. After all your messaging has to stand out from all the noise out there. Read our blog on search engine audience targeting.
Leads Dubai is a Certified Google Advertising Partner. As a marketing company in Dubai, we have helped clients to get more from their marketing activities. Social Media is big and good ad creatives here can work better. Contact us to know more about how to get a perfect Google Ads.
