Patients have more options than before. They live online and mobile is the first place to go and check for causes and symptoms. They are more educated and have different ways to filter out the best clinics and doctors all without making a phone call and while researching online. Location plays a key role and reviews. For clinics & hospitals, it is more important to implement healthcare marketing strategies not just to stay competitive but to thrive in the digital world. Data and budget planning will help get better results.
There are many reasons people come and become loyal to your clinic. And there are many issues too like too much waiting time, treatment dissatisfaction, high fees, or insurance acceptance. Some healthcare providers can do to avoid issues, and many they cant.
Top 20 ways how Healthcare Marketing strategies can improve results
- Mobile-friendly and responsive website design with quick loading times.
- Mobile app for loyal customers to encourage online bookings and other functions
- SEO for the website. Rank better online by publishing health tips, blogs, and things to do and not do like WebMD. We have blog and article writing services which can be helpful
- Google Ads to promote some medical services, ( with permission from DHA of course )
- Raise awareness and facilities to make videos and promote them on youtube advertising. In-house facilities videos too.
- Social media Ads are ever more important with offers and pictures which are within the policies and guidelines
- Posting regularly and social media management and responding to people online and prompt service.
- Very important to have a disclaimer on the websites to not get your account suspended or limited advertising.
- Email & SMS Automation to communicate with patients and also transaction-related
- Maintain consistent branding, like email, greetings, holiday messages, and a gift to some customers not a bad idea
- It’s about the experience which matters more too while waiting for families.
- Reviews, suggestions & feedback for patients to learn and improve the ever-demanding consumers. Make sure to also have an online reputation management program for your healthcare business.
- Have a follow-up team for calling all people who came, to take feedback and find new ways to improve service.
- Use Automation, to regularly email people about the new doctors or new updates or success stories of some patients ( after their approval ) to share positive stories on all platforms and reach your past customers. Doing PR around it will be great too.
- Have referral programs from the clinics and doctors which can help promote.
- Outdoor advertising, Radio Ads, Newspaper Ads, and Metro ads for nearby hospitals are other great ways to get mass awareness
- Promote specialty so people know what you are super good at.
- Mystery shop your centers every 3 months to check the service level in order to improve. It’s a never-ending process.
- Call center satisfaction levels, hold time, train staff to be knowledgeable and courteous staff with empathy.
- After doing all the above, have a proper measurement and tracking system to see what’s working and improve your marketing after that.
Bonus TIP:
Another healthcare marketing technique is to have a big event once a year and invite all customers to educate about health awareness and build a tribe of followers who will spread the word and your clinic will be the default choice. The interaction with everyone on this one mega-event will be worth the spending and the PR. With sponsorship, the most costs can be covered.
Examples of medical providers we have worked with are NMC Healthcare, Hair Loss Clinics, Surgery and high-cost treatment, Doctor call Clinics, Dental Clinic, Skincare, and beauty clinics. Some clinics where we have worked are Hair Transplant Surgeon, Aesthetic Medicine, General Medicine, and dermatology. Our client doctors have helped many patients with hair transplants, scar revision, sideburns, goatees, and other surgical and non-surgical treatments as well.
Some Healthcare Marketing strategies and challenges
Health – Being Sensitive and competitive
The health sector is highly sensitive and competitive at the same time. So, it was essential to ensure that we carefully implement our steps and also make sure that we get the competitive edge with our efforts. This contradiction increased the difficulties and required an innovative approach to the job.
Healthcare marketing has fair regulations to promote in UAE
One has to be mindful of UAE laws while promoting healthcare services. Knowing the rules will avoid issues and have clear details on the site and disclaimers and proper terms and conditions go a long way.
Some Key tools we use for healthcare advertising
We used the following advanced tools for effective results:
- Keyword Planner
- ahref,
- Moz tools,
- Alexa
- ubersuggest
- and others!
Some of our Digital Marketing Services
Our first and foremost job was to ensure that the site gets more organic traffic. The goal was to take effective steps to optimization and content management, so that, more people click on the site links. As an SEO Services Company in Dubai – UAE, we know the importance of ranking for the right keywords. It brings in good-quality organic leads, calls, and online bookings.
Getting SEO Rankings
We know that in order to fulfill the requirement of traffic improvement, the rankings have to get better. Hence, we include the rankings in the plan as well. The analysis of the keyword trends and creating content to target those keywords effectively works. Also, we do competitor analysis to see what the competitors are doing. A website audit is important to check if the site is sending the right signals to search engines to get better rankings.
Enhancing the desktop and mobile speed
We know that both the search engines and visitors give immense importance to the speed of the website. Google includes the loading speed of a page as one of the prime ranking factors. On the other hand, searchers don’t want to wait for more than 3 to 5 seconds for loading. Hence, we take the speed of the site into account as well. Our team aims to get a better score on both the desktop and mobile speed of the website.
Some good resources to find more information on this topic
Leads Dubai is a Lead Generation Company. While we have worked with many healthcare companies, the marketing space is constantly evolving and we are learning every day. Talk to us about your healthcare marketing strategies.
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