Advertise to your email database. Use Adwords Customer Match
Got Email Database? Use Adwords Customer Match
Adwords now have a new tool which is customer match. Customer Match lets you upload a list of email addresses that your customers have given you, and, when they’re signed into Google Search, YouTube, or Gmail, you can show them ads. Google will then match these email addresses with any Google log-ins that share the same email address. This data is encrypted by google’s end to maintain privacy. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific moments.
From there, you can build campaigns and ads specifically designed to reach your audience. This is as per google adwords blog The list should be your own option data, obtained with direct permission, the list size should be more than 1000 & you must provide the privacy link on your website to the users.
Below are some examples of how you can use AdWords customer match
- Suppose you have an event and you want to email the existing email list about the event. Now you can upload this email list to google and show them ads on google search, Gmail ads and on youtube. which is a much more powerful impact.
- Similarly – you have a business product and you have a list of prospects who didn’t buy from you. now you can upload this list of prospect emails and show them different creative ads with offers and bring them back to your site.
- If there are inactive users for your website, and you have their email addresses – you may upload those lists and then show them tailored ads to bring back to your website
- Just like your email newsletters you can now use this list to also show them ads online and get more awareness and reach.
More useful ways of using AdWords customer match could be
- Bringing back lost customers
- Cross-selling to existing customers
- Create lookalike or create similar audiences
- At Leads Dubai, we are already advertising for our customers with display ads using retargeting lists captured in Google Analytics, Retargeting Lists for Search Ads (RLSA), which allows users to bid on and serve ads tailored to audiences when they search on Google. Similar audience and advanced remarketing technologies for search and display.
Leads Dubai is a certified Google Partners and we are practising google Adwords with our happy list of Adwords clients. Talk to us to discuss your marketing needs.
Sources of information – ppchero inside adwords blog, wordstream marketing land & searchenginewatch
