Google Search Keyword Match Types

google search keyword match types

Google Search Keyword Match Types

Keywords on Google are tricky business and millions are lost from advertisers every month. Picture this example to understand why inexperienced advertisers blow up their PPC budget and don’t get any results from Adwords.

Example: –

Suppose you are an App Developer & you run your Adwords campaign with keywords like App Developers in Dubai – (This is a broad match keyword – as google treats keywords as the default unless you specify them)

Myth:

You assume that Google will show your ads on top whenever someone types the keyword App Developer in Dubai.

Fact:

The keywords you bid for are not the actual keywords your ads get shown for. Instead, it is the search queries for what ads are shown. So Google matches your keywords with the most relevant search queries. This relevancy is picked up arithmetically.

So a keyword like an app developer in Dubai can be shown for system-generated relevant keywords like ( read wasted clicks)

  • App games
  • Top apps in Dubai
  • App tutorials
  • Developer jobs
  • Top apps in Dubai

So you see the variations? If you don’t monitor your click spend your wasting click cost right this minute! Fortunately, there is a way around it. Negative keywords. Negative keywords avoid showing your ads for those selected keywords when a user types in a search. Negative keywords in the above examples will be (-tutorials, -jobs ). I usually add lots of negative keywords to avoid wrong clicks and get right clicks.

There is another way to get optimize your keywords list. Broad modifier. Which is add + before any keyword. This means Google will show your ads only when that keyword is in the search queries. so +App +Developers in Dubai can show any ad variations as long as the app & developers are in it.

See your search terms report under the keywords tab – click details and you will see the actual queries for which you’re getting clicks. Add relevant ones and make other queries as negatives. Add exact, phrase match types and try to avoid broad match or single-word keywords. they are the best money wasters.

Read More here

Match type Special symbol Example keyword Ads may show on searches that Example searches
Broad match none women’s hats include misspellings, synonyms, related searches, and other relevant variations buy ladies hats
Broad match modifier +keyword +women’s +hats contain the modified term (or close variations, but not synonyms), in any order woman’s hats
Phrase match “keyword” “women’s hats” are a phrase, and close variations of that phrase buy women’s hats
Exact match [keyword] [women’s hats] are an exact term and close variations of that exact term women’s hats
Negative match -keyword -women are searches without the term baseball hats

 

Leads Dubai is a leading Google Ads Agency in Dubai, UAE. We make sure to help you find new customers by showing Google Ads. Our mission is to cut down your marketing expenses and increase your returns. Contact us or call us +971 55 526 8284

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Google Search Keyword Match Types
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Google Search Keyword Match Types
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Google is not showing your ads the way you want it. Search queries are of types. This article discuss about different Google Search Keyword Match Types
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Leads Dubai
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