Creative Zone’s Adwords conversions jumps & web traffic doubles after using Google Display Advertising & Remarketing ads.
About creative zone:
Creative Zone is a Dubai-based business setup consultancy & solutions provider for entrepreneurs and business startups in UAE. They help set up new businesses in UAE.
Background:
Creative Zone has been using Google Adwords campaigns for over 2 years. Online ads are pivotal to generate new enquiries from users who are planning to start up new businesses. They have used multiple agencies in the past and we’re looking for efficient campaign management & optimization. They value responsive communication & cost-effective leads.
Goals:
- Increase conversions (new leads)
- Decrease the cost per lead
- Generate new calls and walk-ins
- Grow visibility by boosting website traffic
Challenge:
- There is tough competition in the space of business setup companies industry.
- The quality of leads & spam was also a major issue.
- The cost of leads was high and more leads were needed.
Strategy & Approach:
Leads Dubai used the below strategy to help the creative zone get more cost-effective leads.
- Got rid of broad keywords, which were branching out into irrelevant keyword clicks & costs.
- From Search Query Report (SQR) – used Broad Match Modifier & Phrase match keywords.
- Removed multiple negative keywords & context to streamline the campaign performance.
- Created multiple ad copies, which were relevant to the keywords & context.
- Created new calls, site links, and location extensions to boost CTR, Leads, more calls & walk-ins.
- Helped modify & create new landing pages and A/B testing to test and get new conversions.
- Creative Zone Brand is popular – created a new keyword campaign to generate quality leads.
- Created remarketing campaign – This was never tried before & helped get more leads.
- Used Flexible bidding strategy to bid on ad groups based on conversions, ad position, cost per acquisition
- Still testing the right mix and experimenting to get the right formula
- The cost per lead from mobile was high. So helped redesigned a mobile-friendly landing page.
- Google Display Network, we regularly refined & optimized the top-performing placement.
Google Display Advertising boosts Leads for Business Setup Company
Key Tools Used:
|
|
|
|
|
|
The above pic shows Blue Line which is the total number of increasing leads per month.Orange line shows the decreasing cost per lead. Leads Dubai took over the account from March onwards. There has been a steady increase in the leads at a steady cost per lead.
Results:
- Over 400,000 times the ads were shown in the top 3 positions in the last 3 months.
- Over 1500 new leads (at effective cost per lead) were generated in the last 3 months.
- Over 300 new business calls were generated & 70 users clicked the location map in an ad in the last 3 months
- Website Traffic more than doubled from February 2014 to June 2014
Below is what Kayla – Marketing manager of creativezone.ae has to say:
“It is a pleasure to work with Mukesh of Leads Dubai. He took the time to understand our company, our goals and has been extremely instrumental in assisting us to generate affordable and quality leads for our business. I would recommend Mukesh and his team at Leads Dubai without reservation, you would be hard pressed to find someone who is as dedicated and professional as he is.”
Contact Leads Dubai to Audit your Adwords Account
Read more here about : Google Display Ads Campaigns
For More Details Contact us on +971503047470 and for Quotes you can contact us on [email protected]
You may also interested in :
4 Ways to get good results from Google Display Ads Campaigns
