Google Display Network – Top 5 Targeting Options
In case you wish to expand your account in Ads and you have used up your options in Re-marketing and Google Search, you may wish to consider the GDN (Google Display Network). GDN Targeting is an excellent way to generate incremental sales and traffic.
But one must approach GDN with caution. Ads inside GDN are not searched. In fact, they are displayed on basis of the relevance of ads of advertisers to the website content. The audience viewing the ads is reading content and not asking questions actively. But the fact is, GDN provides incremental exposure and a high volume of impression.
GDN Targeting
For targeting ads on GDN, one can make use of placements, keywords, interests, topics, demographics or remarketing.
Google Display Network – Keyword Targeting
This sounds like keyword targeting in Search. There are similarities, but they are not identical. In GDN, keyword targeting enables advertisers to inform Google which keywords represent the interests and topics they would like to reach. Websites featuring relevant keywords will reach the target audience. But remember- users are not searching for keywords- they are used by Google directionally to help for matching your ads to the content of the site.
Google Display Network – Placements
Placement targeting permits advertisers to select placements or websites on which they will desire to place ads. Note that, well-known, high-traffic placements will face major competition for sake of ad space. In case you select popular websites for placement targeting, be ready to bid high for generating impressions.
Google Display Network – Topics
In place of choosing placements or keywords, one can target as in GDN on basis of the topic. You can choose any number of topics, but of course, ensure they are relevant.
Re-Marketing and Interests
Apart from remarketing, GDN also provides interest targeting on basis of either in-market segments or affinity audiences.
In the case of affinity audiences, they are developed by Google on basis of the long-term behavior of users. For instance, affinity audiences related to food are composed of persons who visited cooking and food sites frequently.
On the other hand, in-market audiences are users who have been determined by Google to be actively shopping for a special service or product. Such affinity audiences tend to be revolving around high consideration, high-ticket items like finance, auto, etc.
Google Display Network – Demographics
Advertisers are able to target GDN by age, gender, and status of parents. You can even exclude demographics. For instance, if you are an advertiser targeting start-ups, it makes sense to exclude age groups of less than 21 and more than 65.
These are some tips for expanding advertising using GDN.
Which Google Display Network Targeting options fits you the best? Talk to Google Ads Management Company In Dubai about your requirement and get some targeting consultation.
