The number one reason to advertise on Google Display Network ( GDN )through Google Display Ads is to maximize leads for the company and raise awareness. Ads on Google Display reach over 90% of internet users globally, delivering over a trillion impressions to 2 billion users monthly.
Here are 4 ways to get steller results from Google Display Ads Campaign.
1. Ensure your Google Ads Campaign is free from Click Fraud
Bot Clicks are invalid clicks on your Ad Campaign that result in a high number of fraudulent clicks. They make you think that the Ad group is generating the desired result. In reality, the Ad Campaign is not getting any valuable clicks. To prevent this from happening, you can use websites like ClickCease, which will prevent bot traffic from spoiling your ad campaign.
2. Clever use of Google Display Advertising Targeting
When you opt to showcase your Google display ads, it is best to use your remarketing data or your website tracking data. If you have your customer list, that can work, too. You are trying to give your audience a signal to the Google Algorithm about what your best-quality traffic user looks like. AI and machine learning are strong enough to get results even on broad audiences.
See how to set up Google Banner Ads for your business?
3. Your Ad creatives are the new targeting.
To ensure the Ad Campaign performs well, Display Ad sets must have good visuals and excellent copywriting text. Ad placements also help in the ad’s popularity. Users will click more on ads at the top of the page than those at the bottom. Moreover, it would help if you also kept changing various creatives and copywriting captions to identify which one receives more results.
4. User Google Performance Max Campaigns
Google Performance Max campaign shows your ads all across Google properties like Google Search, Google Display, YouTube Ads, Gmail Ads, Mobile Apps, and much more. And it is a conversion-based campaign. Which means you get results when you turn this on. Check our case studies to see how we improve leads through Google image ads
See 9 ways to avoid wasting money on Google Display Adverts
See some Google Display Ad packages.
Call us at +971 55 526 8284 for help and check out our other digital marketing services. Whether you need assistance with display ads or different ways to boost your business, we’re here for you.
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