“Doing the same thing over and over, yet expecting different results, is the definition of crazy.”
Must say, we are beginning to love the new google ads interface as it’s faster and we getting used to the navigation. In this article, we share with you 5 new Google Adwords updates that you can try in your google ads campaign to expect different results.
Create a responsive ad for Display
This google ads Update makes a lot of difference. Which display banner ad size is the best? There is no 1 fit. It is dynamic. The ads have to fit in. This is where responsive ads for display come in. Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. With the text and images you enter, google ads automatically generates your ad as ad spaces become available. Responsive ads can show as almost any size text, image, or native format. You can learn more About responsive ads.
Out stream Video Campaigns
Out stream ads are video ads that are shown to people only on mobile and tablets. These video ads campaign runs either on mobile website or app outside of the regular youtube video ads. Ads play automatically on mute when they appear on the screen. The cost of a Video ads campaign is based on viewable cost-per-thousand impressions (vCPM). You’ll only pay if your ad is viewable.
Create a TrueView for the action campaign
Another google ads update includes that you can run a lead generation campaign from within youtube. Call it Youtube Video Ads, TrueView for action campaigns help drive leads and conversions. The ad can contain headline text overlays to your video ads. Using this video campaign subtype, you can encourage customers to explore your product or service, share their contact information, and take other actions valuable to your business.
Keyword Planner is a free google ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. This article goes over the ways you can use Keyword Planner to lay the groundwork for a successful campaign.
Google Keyword Planner
Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. You can use Keyword Planner to accomplish the following tasks:
- Research keywords. You can search for keywords based on terms that are relevant to your product or service, website, or landing page. This gets you the demand in the market for your services.
- Get forecasts. Learning more about predicted clicks and estimated conversions can give you an idea of how a list of keywords might perform for a given bid and budget.
google ads Add-on for Google Sheets
Worried about google ads reporting? How cool it would be if it were automatically created with the key information you wanted?
The google ads add-on for Google Sheets makes it easy for you to create, run, and update your google ads reports in Google Sheets. All you have to do is to open your google sheet with the same google ads login account and install this add-on. You can:
- Quickly and easily create google ads reports in Google Sheets.
- Refresh reports quickly, instead of running multiple reports and copying and pasting data.
- Share reports with your team.
- View, create, and modify report definitions from within Google Sheets. and much more…
Leads Dubai is a Lead Generation Company. We are also a certified google ads partner. With these new google ads updates, our goal is to help make a difference in the small and medium businesses and improve their marketing results. Talk to us about your marketing requirement today.
We are Google Certified Professionals in UAE. Contact us to grow your business with Google Ads in Dubai, UAE
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