Google Marketing Live: Latest Announcements in Google Ads

Google Ads Announced the new Plans and updates at the Google Marketing Live session

Ads on google properties will soon have a discovery feed which will rival facebook like newsfeed and it is called Discovery Ads and Gallery Ads.

At #GoogleMarketingLive below points were covered in bullet points

Smart devices are all around us – Smart assistance are big and machine learning its powering its use cases
New Discovery Ads will be launched latest in the year. It will be a feed based advertising which will include Gallery Ads
Gallery Ads in Discovery Feeds will be scrollable ads type as people browse horizontally and vertically. It will tell the more holistic brand story with 4 – 8 images each with 70 characters tagline and 3 headlines with different calls to actions
With the test that was done, 25% more interactions can be shown at absolute top on mobile search results page

Todays consumers expect consistent performance across apps and games and sites
Deep linking capabilities in google ads from ads to already downloaded apps – It will work with universal and app links on android.
You can simply upload your images and tell the audience you want to reach and it will help reach google users across all platforms.
App conversion reporting also got new updates through which you can identify better clarity in app download sources.
Design is something which can help solve someones core needs

Todays consumer visits more site than ever before – they are no longer siloed. so how can u effectively reach customer in meaningful way?
Googles machine learning makes it easy to reach people across platforms and devices
3 New Smart bidding options were also announced in google ads – machine learning to deliver the best ad to people
Maximize conversion value is the new smart bidding option. You get more flexibility in what matters most and bids accordingly. As conversions are not the same type all the time. Smart bidding will use the optimal bid for auctions
Campaign level conversions will be released too.
Smart bidding can optimize store visits conversions
Conversion action sets can be shared across campaigns.
Conversion value rules = where you can tell how much the lead is worth
Seasonality bidding adjustment will auto adjust bids to account for seasonal changes

Power of visual campaign. – 6 seconds bumper ads is custom built for mobile viewers
Having 3video ads sequence of 6 seconds ad has more impact and a single in stream youtube video ads
Bumper machine – will generate 6 seconds video ads on a mobile first way.
It will make video ad sequencing for bumper ads. The bumper machine will create 3 videos with the key elements in it.
Give the link of youtube videos and it will generate 3, 6 seconds video. – with the power of machine learning

Custom audiences – It will be a combination of custom intent and in market audiences which can be used to target ads.
As we build custom audience, we will also get insights on their reach etc. we can use these audiences across all gmail, google, youtube and other platforms.
Audience expansion tool – will also help find more people like those in audiences
Audio ads inventory. – where ads can play in podcast Spotify and music too will be coming.
Ads will show on connected TV in display and video 360

100 of millions are doing shopping related searches everyday
3 new Google Shopping Ads announcement was made.
Help users decide what to buy and where to buy. Find all products and compare on google shopping
Purchase directly from a retailer on google shopping directly. It provides google guarantee too.
The checkout will have details already stored in google accounts. Google checkout is working
Shopping ads will also working on google assistance device, in google search and can be purchased directly in a snap. Google images, and also on youtube, people can see the video and buy directly there.
google.com/retail/shoppingactions check this link to know more
Showcase shopping ads – reach users when they are looking for ideas on images, youtube, discover on google search.
Shopping campaign with partners
Local campaigns are also going to come – it will also show on maps from where people can buy directly.

Google flights business updates were made.
Hotel And & travel ads updates were also made.
People prefer ads are personalized to their needs and interest, only if they offer privacy, choice and control

Attract – open your creative with impact. The most interested peak – use a good hook. And key elements
Brand – integrate brand in first 5 seconds –
Connect – get more engagement – speak to someone else in camera and help people remember
Direct – have clear call to action
Youtube reaches more people than All TV channels combined