Google Ads Management & Tips
Managing Google ads campaign efficiently helps you get better results. If not it comes back to bite you. So it’s important to take note of the new updates on google ads and stay ahead of the game. This blog talks about some of the important Google Ads Updates and Google ads management tips. Here we go.
Run Ads Based on Life Events Targeting on YouTube & Gmail
Social events are always happening, like weddings and graduations and moving to a new location, etc. How would they search and how can you find them? These are important life events. If your company provides services based on the stages of life of people, like say new parents, etc. then these life events targeting will definitely be of your interest. We use this in our daily advertising strategies.
Show Ads in Google with In-Market Audiences
Google Ads In-market audiences mean people who are actively looking to buy something or have bought something very recent in the past. These are picked through online behavior. machine learning.
As you know, in-market audiences, which have been available on the Google Display Network for some time now, help companies find prospects who are more valuable. Same in-market audiences can be used to manage google ads search campaigns much better to get qualified clicks. Of course, run remarketing ads and google display advertising with this method.
YouTube Ad provides Location Extensions
Youtube is innovating more in the right direction, and we feel Youtube ads will be bigger this year. With Youtube for action ads and different video ad formats it’s truly more effective. With Location extensions, when a user sees your video ad, below that there can be a link like local extensions which opens your maps and connect with your offline business. This way after watching your how-to video, a user can click and visit your store to buy. That’s powerful!
AMP Ads and Landing Pages for Search & Display
Mobile matters. and we have told that multiple times now. It’s the default, we in 2021 and mobile speed is more important than ever. If your mobile website speed is slow, you miss 20% more leads or sales. Not good right? Use AMB Ads as they are available now. AMP landing pages are Google’s latest answer to improving page speed. Google ads have also unveiled Display ads for AMP pages. These ads allegedly load up to 5 seconds faster than regular Display creative: even though the ads look the exact same!
Landing Page Report for Mobiles
Outside of providing suggestions for optimizing the load time for a specific page, this new Landing Page Report will allow you to review a site-wide usability report and ask experts questions. It will give you the score of whether your mobile website is good or bad. So you can immediately fix it.
Google Optimize: Test the Landing Page Variations
Google Optimize a google tool now works with Google Ads, giving advertisers more agility. With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required. We will be using these for our clients too.
Google Attribution – Understand your user journey
Wouldnt it be great if a user clicks your ad and go to your website and buy or fill out the form immediately? Wish it could happen that way. Customer journey is complex. There are multiple touches needed for conversions. And now with multiple devices, offline, calls, chats and user profiles it’s even more difficult to track marketing results. Google Attribution will allow you to view the true impact of your digital marketing efforts for free.
Google Assistant and Voice up.
Google Voice is a big part of search now. More people are saying ok Google and ordering things. What if you could appear as the only choice or recommendation based on your website metadata so the google assistant only mentions your details and read out where to find them? It’s already happening so make use of this feature By uploading the local inventory, a searcher can be alerted to the exact number of X products in stock at your shop in real-time.
Get all the real-time guides and best practices to manage google ads campaigns.
We are Google Ads Partners in UAE for the last 8 years. Our team is still learning and striving to improve our customer’s businesses by staying on top of the new updates from Google Ads and PPC search. Customer expectations are changing so we need to see that coming and adapt. Check out some of our google ads case studies too. Talk to our Google Ads Account Manager today.
Useful Links:
Google Ads Cost Per Click is Highest in UAE
How Google Ads Companies waste your money with wrong clicks in UAE
Improve PPC Advertising results
