Its the Ad Auction:
The concept
Every time an google ads ad appears, it goes through what we call the ad auction, a process that decides which ads will appear and in which order. It’s not like an art auction where the highest bidder always wins; instead, google ads does something a little more interesting. Read through to know how google ads decides which ads to show on top
1. The search
Jose searches for “pizza delivery,” stomach growling in the background.
2. Ads are whittled down
The google ads system finds all ads whose keywords match that phrase “pizza delivery” closely enough.
3. Ads whittled even more
From that set of matching ads, the system ignores any that aren’t eligible, like ads that target a different country or are disapproved.
4. Ads are ordered
The remaining ads are shown, ordered on the page based on a combination of bid amount and quality (we call that formula Ad Rank).
5. Ads appear!
Jose sees relevant ads appear and orders the pizza of his dreams.
6. Repeat the process
Every time someone hankers for a pizza and does a search, the whole auction process starts again with potentially different results each time, depending on the competition at that moment.
Why it matters
The most important thing to remember is that the auction process uses both quality and bids to determine your ad’s position. So even if your competition bids higher than you, you can still win a higher position — at a lower price — with highly relevant keywords and ads. Which ads to show on top is determined by how good quality of ad it is.
Also remember that the auction process is repeated for every search on Google, each time with potentially different results depending on the competition at that moment and which ad you use. So don’t worry if your position on the page fluctuates — it’s normal for it to vary each time.
How you’ll see it
In step 4 shown above, ads are ordered on the page (that’s your ad position) using a formula called Ad Rank. The main components of Ad Rank are your bids and the quality of your ads, keywords, and website. If you want to try to boost your position, you’ll need to beat your competitors with quality, bid amounts, or a mixture of both.
Learn more here
Leads Dubai can help you rank on top of search results and help you get more clicks. The more clicks you get, the higher the chances to get a potential customer. Contact us today on how we can do it for you.
We are a leading Google Ads & PPC marketing agency in Dubai, executing customized campaigns for top brands to boost the website’s traffic within a given budget.
