Google Ads for an Interior Design Company Improves New Business – A Case Study

Google ads for Interior Design Company Improves Lead Generation

About Design Concepts

Design Concepts is an interior design and build services company in Dubai. They provide customized joinery and contract furniture.  They are one of the recognized service providers in the market, engaged in offering an extensive spectrum of office Interior Installation & Contracting Services.

Background:

Design Concepts had done some google ads campaigns through another company earlier but were not happy with the results. Less communication, poor strategy, and involvement let the company believe that it won’t work for them. They wanted to have assurance from leads in Dubai that they will get decent results and good communication with commitment. They approached Leads Dubai for digital marketing services starting from google AdWords to help them achieve their marketing goals. Read this case study of Google Ads for Interior Design Company

Goals:

• Increase awareness and reach to right people looking for their services
• Build a great landing page that can bring in the results
• Generate more leads for interiors fit-out and joinery works from corporates

Google Ads Strategy & Approach:

Below digital marketing strategy was planned to assist google ads for the interior design company to achieve its marketing goals.

• A good landing page is critical for the success of the campaign. We created a landing page was created which highlighted their past works, reviews, and other details. A good landing page is half the job done.
• A focused theme-based google ads campaign for separate services was setup
• Careful selection of keywords ideas and ad copies were picked keeping the searchers intent in mind. This helped increased CTR and lower CPC.
• Proper tracking codes implementation for remarketing, conversion tracking, and analytics were installed through reporting and optimization
• The use of Google Data studio provided real-time reporting and assist in transparency
• Remarketing to website visitors and reaching them over to Google Display Network along with other custom intent and in-market audience targeting was done which provided better results.
• Proper use of ad extensions, bidding, and tracking improved campaign performance.
• Removal of irrelevant keywords and optimizing the campaign helped with better results.
• Smart Display ads dynamically arranged the ad creatives to get better placement ads
• The use of WhatsApp chat on the website boosted lead generation.

Google Ads for Interior Design Company – Sample Ad Copy

Marketing Challenges:

• Interior design companies google ads is competitive in the UAE market
• Landing page setup took time, we ensured everything was in place before we started
• Due to past poor performance client was reluctant to work. Now they are happy with the results.

Key Marketing Tools Used:

Marketing Results:

1. Over 1.5 million times the ads were shown on the display networks and search ads.
2. A good number of leads and click-to-calls have been generated.
3. The client is happy with the results and plans to continue advertising further.

Below is WHAT LIJO Thomas– Managing Director of Design Concept has to say:

“For 2 months Leads Dubai is supporting us in Google Ads and has done remarkable improvement in generating good business leads. Leads Dubai team is doing excellent work!”