Maximize Your PPC Ads in Dubai with Google Ads Enhanced Campaigns
Looking to enhance the performance of your PPC campaigns in Dubai? With Google Ads Enhanced Campaigns, you can optimize your ad relevance by displaying ads at the device level, taking into account the varying context when someone searches on mobile versus desktop at different times. This feature allows you to maximize the effectiveness of your campaigns.
What is a Google Ads Enhanced Campaign?
This often happens when we are in the store. Technology plays a huge role in what we do, as we are constantly asking many questions, such as our location, time of search and devices used. Also, with PPC ads in Dubai, the results are constantly changing.Millions of people create billions of moments that matter.
Each person wants the value to that moment of need which has a different context. Intent + Context = Relevance relevance is not one size fits all
2 people typing pizza from different devices and times are different in context and should see different results.
Example: A breakfast cafe wants to reach people nearby searching for “coffee” or “breakfast” on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign. This helps showing your ads to right person at right time at right place and on the right device.
Enhanced campaign lets u reach people based on intent and context to show relevant ads context in which the search query is done is also more important multilevel tools smarter ads advance reports.
You now have more control over bid adjustments. Bid more so your ads show to more relevant search queries.
- You can adjust your bids based on locations,
- Device-based bid adjustments,- mobile or desktop or tablet
- Customized ads and extensions for mobiles,
- Schedule extensions based on time of day.
- Upgraded site link which can be changed for both campaign or ads level
- Performance reporting on-site links
- Customer conversions types, calls are valued leads and much more… WOW 🙂
This creates great opportunities for businesses, but it can also make marketing more complex and time consuming, especially with the addition of PPC ads in Dubai. For example, a pizza restaurant probably wants to display a specific ad to someone searching for “pizza” at 1pm on their desktop at work (perhaps with a link to an online order form or menu), while they want to display another ad to someone searching for “pizza” at 8pm on their smartphone, only a few hundred meters away from the restaurant (perhaps with a clickable phone number to call directly or a restaurant locator tool). Signals such as location, time of day, and the functionality of the device users are using have become increasingly important. These factors play a crucial role in presenting the right ad at the right time.
With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Boost your PPC ads in Dubai with Google Ads Enhanced Campaigns, effortlessly reaching the right audience based on location, time of day, and device type. Say goodbye to managing multiple campaigns and streamline your efforts.
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