Google Adwords Cost Per Click Rate is Highest in UAE
This is true! as Google Adwords cost per click is the highest. As PPC / Paid Search gets more effective, more and more advertisers come online increasing the competition of clicks. This is like the inflation of clicks in recent times. The cost per click has been rising over recent years. With smartphones and mobile, the cost of a search ad has increased too. Research from wordstream shows which countries have the most expensive cost per click.
See top 3 countries, in order of highest average cost per click on the Google Search Ads.
1. The United Arab Emirates has a Google Adwords cost per click, an average CPC of 8% greater than the USA.
2. Austria has an average CPC of 2% less than the US average.
3. Australia has an average CPC of 5% less than the US average.
This research was done using google keyword planner and some real data from multiple accounts.
Why did Google Ads cost per click rate the highest in UAE?
UAE is a booming economy with many small businesses. The nation with the highest CPCs is the United Arab Emirates, where Cost per click rates average 8% more than they do within the US. A rich and diverse economy – which relies on industries such as finance and tourism, known for their high CPCs – likely helps to put the country at the top of the list. A lot of local businesses also propels the cost per click which makes search advertising a very competitive space.
High Google Adwords Cost per click rates are for below Industries
- Tourism
- Real Estate
- Movers
- Home improvement
- Healthcare & Clinics
- B2B services
- Business Setups
- (Ask us for a complete list)
How Google Ads cost per click rates affect small businesses in UAE
Imagine a scenario: You are running your google ads campaign for 1 year. Let’s say you are getting 10 wrong clicks per day at a google ads cost per click (CPC) rate of aed 10 – you lose AED 100 a day = AED 3000 a month = AED 36,000 a year. That calculation is based on only 10 wrong clicks a day! Things become scary if there are more wrong clicks.
If you are not getting results from your current Google Ads campaign, we are offering a Free Google Ads Audit Review of your account and offer you a solution.
The worst part could be, that you may not even be aware that you losing money by wrong targeting settings and advertising. With the cost of advertising increasing, it is even more important to carefully manage your campaign. There are many Certified Adwords Agencies like Leads Dubai that can help you lower the cost of clicks and improve your online advertising performance.
Google Adwords is now changed to Google Ads. There are far more optimization options than simply Google Search Ads Alone. We specially love doing remarketing campaigns for our clients because it works. Remarketing ads for used for display ads and for search ads too. We then extend the remarketing used to do video remarketing via advertising on Youtube video ads. This helps customers remember and the cost of advertising for all remarketing formats is very low compared to search ads. No longer can you expect a first click lead or sale in the competitive market. So brace yourself to expect multiple touchpoints with the users on multiple ad platforms which will improve overall omni channel marketing efforts.
Along with Google Search ads, we recommend doing to display advertising too as it has a lot of options like topics targeting, interest, demography targeting like age, gender, parents ( these can be targeted now on search ads too ). The cost per click on display banner ads is way lesser and if right creative and targeting, it can work wonders.
You can’t just be dependent on paid advertising all the time. What if times are bad like coronavirus where you need to scale down paid ads but still need customers? This is where SEO, search engine optimization can help. Try to make your website speed good especially on mobile due to the mobile-first indexing. Update your content regularly and your landing pages where the paid traffic is sent. Check if it’s working well and all necessary tracking codes are in place too.
If you are running Google ads but not getting results, chances are something is wrong in the setup or campaign structure or the landing page or ad copies. You can contact us so we can look into your campaign and advise you on some optimization tips. No cost at all. If we are not overloaded with work, we can get on a conference call for a quick audit and help you with some tips and optimization. After all the money you save on wrong clicks can be used somewhere else wisely 🙂
- Also read our blog post on Top 5 ways advertisers are loosing money on adwords
- Top 9 ways Display Advertising Ad Spend is getting wasted in UAE
- Are you making this 3 mistakes with Facebook Advertising
- Advanced Google Ads Strategies
- Learn more about Google Ads Training
Contact us to review your current Google Ads Campaign Check our new offer SEO Services in UAE
We will be happy if you can save some money fromhigh google adwords cost per click and save it for company & employee welfare :). We have been doing google ads since last 8 years and learning everyday. Check what our clients have to say about their experience working with us.
