Google Ads Audit Checklist

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Home Free Google Ads Account Audit – 14 Point Checklist to Optimize Google Ads Campaign

Free Google Ads Account Audit – 14 Point Checklist to Optimize Google Ads Campaign

adwords audits

Over 50% Ads Budgets are completely wasted.

Do you know whats not working?

Free Google Ads Audit: What it will Include:

Why you need Google Ads Audit? We have managed over $10 million worth of google ads campaign management for clients in different industries over past 6 years.  What we discovered was that many businesses are wasting lot of money on Google Ads every day. There are a lot of silly mistakes which can be quickly fixed. We want to help these business find problems in their online marketing strategy and fix them.

There are many ways companies loose money on google ads and often dont get good results. Main reasons in 90% of the campaigns we see it is the campaign structure which is not proper which leads to many issues. In times like these where the cost of marketing is rising. For example, UAE is already highest in the world for CPC rates. We want to help small and medium businesses do online marketing proper in order to grow their business.

Snapchat Snap Ads mobile video advertising format

Leads Dubai is a Premium Google Ads Partner. We are a team of experienced professionals, who manually check your google ads account for issues and recommend action plan. We have uncovered many hidden can of worms in our client accounts.

Great News for you!

Our Google Ads Audit is a free service.

  1. You give us the access to your google ads account for which you have issues
  2. We try to find the reason why you are not getting the right result and prepare a report
  3. We send the report to you on the issues. And also recommend few optimization steps.
  4. If you are happy with the review, then you can hire us to optimize your campaign full 100% for a fee

You pay only if you plan to hire us after the free review. Below is what we do in your initial google ads audit service.

  1. How much Google Ads Spend wasted
  2. Google Ads Account Structure
  3. Google Ads Campaign Settings
  4. Ad groups & Keywords Themes
  5. Ad copies & Keyword Relevency
  6. Negative keywords & Match types
  7. CTR Review & Ad extensions
  8. Use of Latest features
  9. Google Ads Campaign Network & targeting
  10. Conversion tracking & Remarketing codes
  11. Campaign Bidding Strategies
  12. Landing Page Effectiveness
  13. Impression share & Opportunity lost
  14. Final Step: Reporting & Action Plan
adwords audit

Our Google Ads example

Adwords Audit

Google Ads Audit – next steps;

You contact us. We connect your google ads accounts to see your google ads campaign . You tell us your objectives and the campaign strategy. We audit and within 1 business day & give audit report with above points checked. This will tells about the scope of campaign improvement and areas of opportunities. Get your PPC accounts audited today by contacting us. What are you waiting for! Contact us for google ads campaign management today!

Also Check out our last blog about top 5 ways advertisers waste money on google ads and how if your display advertising, you should not do these 9 mistakes

See our client testimonials here. Source – quartz




What is a Google Ads audit?

A thorough review of your ad account examining campaign structure, keyword targeting, ad copy, bidding strategies, conversion tracking, and landing page effectiveness.


How often should I audit my Google Ads account?

Comprehensive audit quarterly. Monthly check-ups on cost per lead, conversion rate, and wasted spend to catch issues early.


What are the most common Google Ads mistakes?

Poor campaign structure, missing negative keywords, broad match waste, no conversion tracking, no ad copy testing, homepage as landing page, and ignoring search term reports.


How much money is wasted on Google Ads from poor management?

Over 50% of budgets are wasted due to irrelevant targeting, missing negative keywords, poor ad copy, and no conversion tracking.


Can a Google Ads audit improve my ROI?

Yes. Audits typically find 20-40% of budget being wasted. Fixing these issues significantly improves cost per lead within the first month.


What should a Google Ads audit include?

14 key areas: account structure, settings, keyword themes, negatives, ad copy, extensions, quality scores, bidding, conversion tracking, landing pages, search terms, impression share, audiences, and budget allocation.



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Google Adwords Audit - 14 Point Checklist to Optimize Adwords Campaign
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Google Adwords Audit - 14 Point Checklist to Optimize Adwords Campaign
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What your Adwords Audit will Include: Many businesses are wasting lot of money on Google Adwords every day. We want to help these business find problems in their online marketing strategy and fix them. There are many ways companies loose money on adwords and often dont get good results. Main reasons in 90% of the campaigns we see it is the campaign structure which is not proper which leads to many wrongs. In times like these where the cost of marketing is rising. The UAE is already highest in the world for CPC rates. We want to help small and medium businesses who rely on online advertising to grow their business.
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Leads Dubai
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