GA4 – Google Analytics 4. Have you started using it? Check user events

If you are a brand, then you need to know the activities users perform on your website or app. GA4 also helps you track data with google ads

How to get started with GA 4

Some GA4 Best Practices to be aware of

• Any historical UA data will only be visible until year 1 July 2024
• Any new data it will only be visible on GA4 from July 1 2023
• UA Highlighted on Total User and GA4 highlights on Active users 
• Google Signal Data Collection under data stream
• Enable Granular Location
• Acknowledge the user data collection.
• Before you check this check your privacy policy.

By acknowledging the user data collection. Google allow to track users across in different device. Example shown above. And don’t forget to click I acknowledge button.

GA4 Data Retention

Default setting 2 months you can make it 14 months. Reset your user data on new activity- mark it click.

Data Streams Steps:

1. Click configure tag setting then
2. Scroll down and under google tag
3. Under setting- click show all drop down
4. Click on internal traffic
5. Create a internal traffic rule under configuration.
6. Note: the value your IP addresses (This will filter out your internal traffic)

List Unwanted Referrals

Specially for E-commerce- For 3^rd party payment providers. Suppose you don’t want or ignore the Shopify or other payments.

Adjust Session Timeout

1. Click configure tag setting then
2. Scroll down and under google tag
3. Under setting- click show all drop down

Think about how users spend time or behave on the website page. And depending on your content. Can a customer view your main content in 10 sec (which is the default engagement setting) Back to 90 days data- and according to engagement data- put time

GA4 Reports Section

Under Report section – User Acquisition- to track new users and user session time (basically for new users )

GA4 Merchant Shop

Traffic Acquisition Report – Can also add custom dimensions like- coupon, offer

How to add custom Dimensions? – Library – check template. If we need to how much SEO traffic

Customized Metrics – Just like how we do in Google to views only required data.

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GA4 Events & Conversion

Create event and mark them as conversion. Have to be careful, if any duplicates, please remove them from backend.

Tracking – Acquisition

Contact Form Submission- Track

Enhanced Measurement form- not super accurate- don’t turn that on.

Easiest way to create custom event

1. Create thank you page /page view
2. And create custom event in GA4

GTM- 2^nd option

Trigger to contact form 

Contact us for your GA4 setup and training if needed. It is important you measure the right data to take right decisions