FREQUENTLY ASKED QUESTIONS
Google Ads FAQ
1. What is Google Ads and how it works?
Google Ads, before Google Adwords is an advertising program which Google offers to advertise on its platform. With Google ads you can advertise on Google Search, Youtube Ads, Display Banner ads as per the ads. This is a pay per click program where every time a user clicks your ads either on google search of display banners you pay per click which can start from AED .50 fils to 100 per click depending on your industry.
2. What do I need to start with Google Ads?
You need a proper website or a landing page with privacy policy and terms and conditions. It is critical to have a well functioning and fast loading website to make this work. Also you will need to have a clear objective what you want, traffic or leads or awareness or app downloads. We assist you in this. You will also need a developer support to add tracking code on your website from Google Ads. A Designer to create good images or video ads. We can assist you with these too. We make sure you follow the google ads policies.
3. What kind of Ads can I run with Google Ads?
With Google Ads you can run ads on Google search which are most effective but high click costs too. People who are searching for your products or service go to google and search. Showing up on the first page and getting that valuable click can get you the right lead or sale. You can also run Google Display Ads which are banner ads that show on multiple websites, apps and gmail platforms. You can also run app download ad campaigns through universal app campaigns. Remarketing advertising is another popular advertising technique which can repurpose your ads and show to your past website visitors. Different goals have different campaign types. Talk to us about your marketing intention and we can find the best option for you.
4. Do you guarantee results with Google Ads?
Please note that leads dubai do not guarantee with any type of advertising. It also depends on what you mean by guarantee. If you have the right offer which appeals to customers, there is demand, and you have a good landing page then all that is needed is to set up the right google ads campaign to help you get results. Let’s say we improve your chances of getting better results by following the process and best known practices. Our past experiences also play a role in making it work.
5. What is the cost of Google Ads?
Google Ads cost has 2 components. Your Google Ads Budget & our management fee. The Google Ads budget is the pay per click cost that you pay to google run ads. Let’s say you want to spend AED 200 a day = AED 6000 budget for 1 month. Over this we charge a management fee. The fee depends on your budget, the amount of campaigns and other factors. Talk to us to know more. We strive to spend your budget wisely and bring you the results. Having spent over 10 years running Google Ads you are assured of the decent results.
6. How much budget is needed for Google Ads?
There is no definitive answer. You can start with even AED 10 per day = AED 300 a month. But that may get you a few clicks like 50 – 100 clicks. Is this enough for you? The right way to determine your google ads budget is by estimating the cost per click rate going for your industry in a specific city or country. Based on this we can give you the accurate budget you will need. Talk to us about your specific budget or marketing questions.
Leads Dubai FAQ at a Glance
Last Updated: April 2026
This comprehensive FAQ covers everything you need to know about Leads Dubai’s digital marketing services. With 79+ questions and answers organized by category — including Google Ads, SEO, social media marketing, email marketing, SMS campaigns, outdoor advertising, and web development — this is your one-stop resource for understanding our services, pricing, timelines, and processes. Whether you are new to digital marketing or looking to expand your existing campaigns in the UAE market, these answers are based on 14+ years of hands-on experience serving businesses across Dubai, Abu Dhabi, and the wider GCC region.
About the Author
Mukesh Pandey — Founder, Leads Dubai
Mukesh Pandey has answered thousands of client questions over his 14+ years running Leads Dubai. This FAQ page compiles the most common questions his team receives about digital marketing, advertising, and lead generation services in the UAE. Every answer is based on real client experiences and proven results from managing campaigns across all major advertising platforms.
Facebook FAQ
How can Facebook Ads help?
UAE has over 8 million Facebook users. Therefore, effective ad campaigns on Facebook can give your business a reach of up to 8 million. Now that will surely help your business.
Why should I hire professional services for Facebook Ads?
Professional services make use of precise analytics to understand various trends, and based on these trends, the ads are launched. In simple words, professional service providers only maximize the effectiveness of your ad campaign.
Why I am not able to get likes with my Facebook Ads?
Facebook ad campaigns have to be targeted towards the potential customers who are interested in your services. It requires a precise understanding of the trends to hit the ads right on point. Contact us now, we’ll be glad to help.
Do I have to follow some rules for Facebook Ads?
Yes, Facebook has a set of guidelines for the ad campaigns that have to be followed precisely. Otherwise, Facebook terms the ad as non-compliant and takes it down.
When can I see my ads on Facebook?
Facebook reviews every ad before making it public. Usually, the process takes around 24 hours.
Instagram Advertising FAQ
How can Instagram help my business?
Instagram is currently one of the top portals to reach out to potential customers. Every day millions of people log in to their Instagram accounts and watch content. So having the right ads on Instagram means that your business can be viewed by millions of users every day.
I know how to use Instagram. Can I make ads myself?
For professional purposes, your ads need to have a specific format, the right keywords, and a lot of other factors. You also require precise knowledge of analytics to understand how the ads are performing. The best option is to partner with professional service providers to ensure maximum effectiveness.
How many visitors can I get from Instagram ad services?
Instagram has several advertising options like photo ads, video ads, and carousel ads. So there are plenty of options to generate traffic through Instagram. However, the number of visitors mainly depends on the quality of advertising content and the quality of the services offered.
What is Instagram Collection ads?
Instagram collection ads include a collection of images and videos of your products, allowing the users to view and purchase directly.
What is better for ads, images, or videos?
Both have their own importance. Images provide a quick view, whereas videos give the users a detailed view of your services. A blend of both aspects is essential for effective advertising.
Snapchat FAQ
Is it worth it to advertise on Snapchat?
Snap ads are great for helping younger customers interact with your brand through a fun and immersive experience.
Are Snapchat ads cheaper?
Snapchat’s CPM Rates ranges between $3 and $8, which is quite similar to what Facebook offers though the difference is that Facebook provides it on a much larger scale.
Is Snapchat ads better than Facebook?
Because Snapchat ads take a full-screen form and appear between snaps from a user’s contacts, they are naturally more immersive and attention-grabbing than text-based Google Ads or square Facebook feed ads.
Tik Tok FAQ
Are ads on TikTok worth it?
Are TikTok ads worth it? The TikTok ads platform makes it worth it to create accessible and great campaigns. Many brands – especially smaller businesses – are not sure that advertising on TikTok is worth it, especially given the time it takes.
Why are TikTok ads so effective?
Many brands, especially small businesses, don’t think it’s worth the time and money to be advertising on TikTok, thinking it’s too difficult to set up campaigns, create authentic and engaging video content, and keep track of yet another platform’s data.
How long does it take for TikTok to approve an ad?
After you submit this information, a representative will get in touch with you to set up your TikTok Ads account. It can take up to 48 hours to receive your account Mukesh, Have added some FAQ,’s – the content tweak is required which is said Afrah will do. and moreover. 1 FAQ to add which will be related to LD and service. In case of any else required, let me know.
Email Marketing FAQ
1. What is Email Marketing & How it works ?
It is a process of sending our emailers which could contain promotional content, announcements or any other message to a group of people via email. You have a message to share with people. You tell us who you want to send these email messages. We make the database available and set up for your email marketing campaign. We select a date and time and then we send out the emailers and after 2 – 3 working days you get the email marketing report.
2. Do you have an Email database?
Yes we have the email database, we do not sell databases and we use this to only send sms or email marketing purposes.
3. What kind of database do you have?
The Database is based on nationality, their locations, age, gender and income levels to some extent. In some cases, we have professional databases available too. Contact us for your requirement and find out more. If you want some specific database details, please contact us.
4. How accurate is the email database?
For email marketing the databases we remove all the wrong and bad emails as a result of our previous email marketing campaigns. This way the email database has a 99% valid database. We make sure that we send your emails to the right audiences.
5. Will I get results from Email Marketing?
We do not guarantee results. It depends on what you mean by a result. When you send your email, you are broadcasting your message to thousands of people. Now these users may or may not see your email. Try to get better email open rates by trying to change your subject line or send on different timings. If users like your subject and its relevant, they will open and engage with you. If your offer or email content is right, users will react by either calling your business, visiting your website or reply back to your email. Understand your risk and rewards before engaging in the email Campaign.
6. What are the Email Marketing Best practices?
Make sure to send the emails at the best time you feel is right. Usually mornings and weekdays are better bets. Choose the good subject line which builds curiosity and excitement for people to open your email. A good email open rate is critical to the success of email marketing. Have a nice email offer or promotion. Make sure your email template is designed well and appears good on all devices. Track your website traffic results by tagging the URL. The email database is also not matching which could be the issue. Try to send a small quantity of emailers, see the results and then send more with different subject lines. You need to keep testing.
7. What kind of Email Marketing Report i get?
The Email marketing report provides you data like, email sent, email opened, email bounced. If you want to send email on your own or track results, we provide with the free email panel software, which you can login and send emails yourself, an online demo can be provided and you can send emailers. We load the required email database, however you cant download the database, it’s there only to send emails. If you have your own database, you can do that too.
8. What are the limitations of Email Marketing?
The database on which you will send mails are mostly personal email ids, which has been collected over the years. They don’t know you, so by sending the cold emails you may get lower email open rates. We advise to do multiple emails with different offers to see which one works. The sender email address will be yours so when the user replies, they can reply back to you directly. We are not sure of which email will go to inbox or spam. However if good open rates this means the delivery to inbox can happen. We do not guarantee any results, but by following the best practices you should be able to get some decent results.
9. How much is the Email Marketing Cost?
The cost of email marketing depends on the amount of emails you send. For example we have packages of 50,000 email marketing to 100,000 and up to 1 million emails. The rates are different based on the database you select.
10. What email open rates can I expect?
Email Open rates to unsolicited email databases is from 1 – 3%. It can be higher or lower depending on your email and offer.
11. What is the duration of an email marketing campaign?
The email marketing campaign lasts for a few hours. Let’s say you want to send 100,000 emails, within 3 – 4 hours the campaign delivery can be done and you get the email marketing report within the next 3 – 4 working days. You may also decide to break down the deliveries in smaller quantities too.
SMS Marketing FAQ
1. How is SMS Marketing Done ?
You can share your marketing messages you want to send to a particular audience. We have the database and the tools to send out the sms. If you want to send the sms yourself, we give you the sms panel where you can upload your database and also send sms to your list. This way you can sms when you want and see reports too.
2. Do you have a database?
Yes we have the database, we do not sell databases and we use this to only send sms and email purposes.
3. What kind of database do you have?.
The Database is based on nationality, their locations, age, gender and income levels to some extent.
4. How accurate is the database?
For sms marketing the databases can be 50 – 70% qualified. This is because, when the database is collected and now, the user may switch jobs and the number belongs to someone else. In certain cases that mobile number no longer exists. In these cases we remove all dead mobile numbers to avoid sending sms on them.
5. What is SMS Sender ID
SMS Sender ID is an 11 digit character which can be used to send sms. Usually its your brand or company name. We need to get approval for this sender ID from the telecom operators and it takes 3 – 5 working days. You will be required to submit your company trade license and submit an application form.
6. Will I get results from the SMS Marketing?
We do not guarantee results. It depends on what you mean by a result. When you send your sms, you are broadcasting your message to thousands of people. Now these users may or may not see your message. We don’t have any analytics available. If they see your message and they like the message, they may react by either calling your business, visiting your website or any other activity you want them to do in your sms marketing messages. Understand your risk and rewards before engaging in the SMS Campaign. We advise to start with smaller sms quantities to see results and often change the sms message for better performance.
7. What are the SMS Marketing Best practices
Always send sms using your Sender ID, it gives people reason to open and read your sms. Most important is the offer you are trying to send, Try to give the best offer to which the user is likely to react. Have a seperate phone number to track calls or website traffic so you can measure the success. Database quality also plays an important role. Sometimes wrong people may call you, but this is due to the database accuracy which is around 50 – 70%. Check out the best timing when your customers may react and send messages around that time.
8. What kind of SMS Report i get
The report is system generated and the report that you get shares data like the number of sms sent, delivered and non delivered. You can also check on your end on how many calls you received or the website visitors as a result from the sms campaign.
9. What are the limitations of SMS Marketing
You can send 149 characters in English ( 11 digit for opt out ) and 70 characters in Arabic. We can send your sms in UAE and other GCC countries. This is text based sms only. Reporting gives you data on sent and delivered / non delivered.
10. What is the cost of SMS Marketing
SMS Marketing cost starts from 6 fils per sms for higher quantities and can be between 7 – 10 fils per sms for lower quantities of 50,000 sms or under. These costs are subject to change.
11. What is the duration of an sms marketing campaign?
The email marketing campaign lasts for a few hours. Let’s say you want to send 100,000 sms, within 3 – 4 hours the campaign delivery can be done and you get the sms marketing report within the next 3 – 4 working days. You may also decide to break down the deliveries in smaller batches too.
SEO - Search Engine Optimization FAQ
1. What is SEO and how it can help my website?
Search engine optimisation or SEO refers to the process of improving your website ranking in Google Search Results. There are over 200 Google ranking factors which provides the best practices to rank your website on 1st page. These are also called organic rankings. We try to rank your website on the 1st page so you can get discovered, more clicks and traffic and then leads and sales. These clicks are free compared to the google ads pay per click
2. Which keywords should i rank for?
In order to get best from SEO results, It is important to firstly understand the overall goals of the website or business. List down the long tail keywords along with their search volume. We help you select keywords which are relevant to your business, have high commercial value and some good search volumes. Based on this we suggest a list of keywords you can choose from and then we start working to optimize your website to rank for those keywords when typed in Google in a given country. Please note that once the keywords are selected, it will not be changed for the next 3 – 6 months to maintain the stability and progress of the rankings.
3. How much time does it take to rank my site.?
The timeline depends upon 2 factors: Competition Level and Niche. The standard timeline for start ranking is between 3 – 6 months. This period may be less or more depending upon the competitiveness of your industry and the popularity of your keywords. If there are more competitors, chances are they are already doing SEO well before you and have an advantage, in this case we will also do competitor analysis and help rank your website higher. This may take more time. However you should be able to see improvements on a monthly basis.
4. We can do SEO or Google Ads or Social Media inhouse, why we need Leads Dubai?
Our digital marketing team comprises experts in strategy, online market, content marketing, Design & Development, Branding and Lead generation. We have 10+ years of experience and our prospective was always if the client wins we will win. We have also worked with over 200 happy customers.
5. What if i don't get results?
This rarely occurs when you work with us. Google Search Algorithm keeps changing and competitors could do blackhat and ramp up their SEO. We follow the Google SEO best practices to ensure you are getting the results. In a few cases if you are not getting the results in the desired time, then we work at no cost until those results are achieved. We are committed to improving your ranking results. You should be committed to cooperate with things like website access, changes we request to make on your website. Content approvals etc faster to make this a win win. Collaboration from both parties is needed to make this work.
6. What are SEO packages you have?
SEO packages are based on the number of keywords which you want to rank on the first page. Furthermore, how competitive are these keywords also matters. We have Standard 2 Types of Packages : One is for 10 Keywords and 20 keywords – which most of the clients ask for. But We do have custom packages available as per the demand of the client. All our SEO is for 6 months contracts as it takes 3-6 months to rank a website and see results.
7. Should i do Google Ads or SEO?
If you want long term results with minimal investment SEO is good as its a bit slow project but results are for lifetime. But In case, if you want to get leads from today onwards then google Ads is best.We advise start both simultaneously for maximum results. Remember that SEO takes 3 – 6 months to rank and has better quality traffic and clicks. Google Ads can bring you quick results, but you pay for every click which is free in SEO after 3 – 6 months.
8. What is the SEO process once we sign up to start?
The Process is simple. After Sign up: An Introductory email will be shared with all details of the package you have chosen. Then will process for Keyword selection. Once keywords selection is done, Will starts the On page optimization part for the website in coordination with the developer and the other team will work on off page activities for backlinking purposes. Weekly Updates and Monthly reporting will be shared with work reports updates.
9. How do we know SEO is working for us and what reporting you provide?
If the keyword ranking is getting improved in monthly reports along with organic traffic. This means SEO is working for you in the right direction. The reporting will include the keyword ranking updates in comparison with Initial ranking when started and the activities done during the month.
Whatsapp Marketing FAQ
1. Are you providing a dashboard for reporting?
Yes, we are providing the Dashboard, it is a website url address where you log in to see reports.
2. How many accounts can we get for 1 company?
One account means one whatsapp business number. You can have as many as you need.
3. How many messages can we send per day?
We have 3 different packages. You can send up to 100, 500 & 2000 Messages per day per account.
4. How can i send 2000 messages from my new number without blocking?
You can use our broadcast feature but needs to ensure all numbers are whatsapp. Ideally these contacts should be known to you.
5. Is the API required to send this messages?
No Need, you can directly send from our UI via broadcast or broadcast mms features.
6. Will i receive reply from client?
Yes, but only in Text Format, which you can monitor in the dashboard and reply from there too.
Linkedin Advertising FAQ
Why are LinkedIn Ads more expensive?
Unlike social media platforms, LinkedIn consists of professional traffic. The viewers are all businessmen, so it generates only high-quality leads, and that’s why it’s expensive.
Are LinkedIn Ads useful for my business?
The understanding is simple. If your target audience consists of professionals, who use LinkedIn, ad campaigns on LinkedIn will surely be helpful for your business.
Which type of LinkedIn Ad works the best?
Sponsored content or single image ads are highly effective on LinkedIn as it appears directly on the LinkedIn feed of professions you want to reach.
Can I handle my LinkedIn ad campaigns myself?
Yes, you can. However, LinkedIn ads are expensive and when you are investing in them you must aim for maximum effectiveness. Partnering with a professional service provider is a safe bid. It ensures effectiveness for your ad campaign and a quicker ROI.
How much should I pay for LinkedIn ads?
The prices depend on your targeting demands. However, on average, Linkedin charges around $10-$15 per click.
Outdoor Advertising FAQ
1. What Outdoor Advertising Options are there in Dubai / UAE?
Dubai offers a wide range of options for outdoor advertising since maximum people are either walking on the roads or traveling through their cars, metro, public buses, taxis, trams, etc. Major options include the hoardings (billboards), bridge banners, lamp posts, megacoms, uni-poles, rooftop banners, metro & tram advertising, taxi, bus, truck advertisements, airport ads, Malls, ENOC petrol pumps ads.
2. How much does Outdoor Advertising Cost?
The cost depends on various factors like the type of outdoor media, duration, the location you choose. The cost range starts from AED 1500 for renting one taxi for a month to AED 350,000 per month for hoarding on Sheikh Zayed Road. The lesser the renting duration will be the total cost. Renting duration could be from 1 week, month, 3 months, 6 months or a year too.
3. What is the duration for Outdoor Advertising?
The duration for renting is a minimum of two- weeks for some mediums like lampposts, buses, & one month for bigger mediums such as bridge banners, hoardings, megacoms.
4. What is the process of booking Outdoor Ads?
The process is very simple. It requires the client to produce – the company’s trade license, VAT certificate, along with the artwork to be promoted. Due permissions from the Dubai Economic Department, Municipality is also mandatory to get the artwork approved. The artwork should be in both Arabic & English. These formalities are taken care of by the service provider company.
Radio Ads FAQ
1. What are the Radio Channels i can advertise on?
There are various radio channels available for advertisement in Dubai. Channels can be chosen depending on the language preference & nationalities to be targeted. Different radio channels are- City 101, Mirchi 88.8, 89.1 FM, Virgin Radio, 92.0, Dubai Eye, Al Arabia 99 FM, Quraan Kareem, Al Khaleejiya, Hit 96.7, Gold 101.3 FM, Tamil 89.4, Tag 91.1 and more. There are more than 20 radio stations. Let us know where you want to advertise.
2. How much does it cost to advertise on Radio?
The advertising cost on various radio channels during primetime ranges from AED 450 per 30 seconds spot to AED 1600 per 30 seconds spot. However, the cost is almost down by 40-50% during non-primetime spots.
3. What are other Radio advertising costs?
Apart from booking the spots on the radio channel an additional cost is there. It is the ad creative production cost. The recording or the promotional message to advertise on the radio channel is produced & recorded by the radio channel. However, it can be provided by the client also if they already have one. These costs can be around AED 3000
4. Can I get RJ to talk about my business? Or contest or competition?
Yes, you can. There are some radio channels that hold talk shows and various contests & competitions. Depending on the type of industry doing the promotion the spots & timings can be allocated. In fact, the sponsorship of a particular show can also be taken to do your brand’s promotion on some of the radio channels. Contact us to know the costs and process if you qualify.
Metro Advertising FAQ
1. What are the advertising options on Metro?
Metro Advertising is a very good platform in order to reach the mass public and promote general products & services whereby the advertiser wants to reach the general masses. Metro provides various advertising options such as- advertising on the entrance doors of metro stations, station wrapping, bridge banners, ticketing counters, elevators, stairs, escalators, overhead panels, screen stickers, 6-sheet & 12-sheet format, large format, etc.
2. What is the cost of Advertising on Metro?
The cost of advertising on the metro depends on the type of medium chosen, number of stations & duration of doing the advertisement. You can start advertising from AED 10,000 and above depending on the options and duration you select.
3. Can I choose any station of my choice?
You can choose the station of your choice in some of the options only. But in many cases & options usually, there is a whole network of various stations, so in that case, the whole network is hired. Contact us to know more.
4. Can I get RJ to talk about my business? Or contest or competition?
Yes, you can. There are some radio channels that hold talk shows and various contests & competitions. Depending on the type of industry doing the promotion the spots & timings can be allocated. In fact, the sponsorship of a particular show can also be taken to do your brand’s promotion on some of the radio channels. Contact us to know the costs and process if you qualify.
Generic Questions FAQ
1. What payment methods you accept?
We accept payment with bank transfers, cheque deposit, bank transfers, credit cards (introducing soon), Paypal and bitcoins. Our preferred way to receive payment is bank transfers. We request you to bear the fund transfer charges. All Payment becomes due 7 days after sending the invoice.
2. Will i be assigned an account manager?
Yes, you will be assigned 1 account manager who will be your single point of contact during the office hours. This includes all our services.
3. What is your refund policy?
When you buy for a service from Leads Dubai, there are 2 costs: the media costs and our management fee. Media Costs are never refunded as we have already paid the relevant supplier for it and they don’t refund back. Our Management fee or profit can be refunded upon satisfactory investigation of our management. If the refund is about performance and results, please note that we never guarantee results. However if the advertising was not started then you get a 100% refund back. The refund process once approved will take up to 30 days.
Summary
Service Type
Frequently Asked Questions
Provider Name
Leads Dubai,
Dubai,Dubai-242962,
Telephone No.050 304 7470
Telephone No.050 304 7470
Area
Dubai,UAE
Description
Check all questions & answers about SMS Marketing, Email Marketing, Digital Marketing, Outdoors and others in this frequently asked questions section.(FAQS)