FAQ - Instagram Advertising Campaign UAE

UAE has over 5 million Instagram users. Therefore, effective ad campaigns on Instagram can give your business a reach almost every one. Now that will surely help your business. You can reach them by showing video, carousal, image ads and bring them to your website or show them your videos and learn about you. There are objectives like Instagram lead Ads, whatsapp and messenger ads, brand awareness, conversions and sale ads and much more.

Read all about instagram ads here

Instagram is a social media platform. Over 5 million users in UAE alone. Almost everyone you want is already having an Instagram account. On Instagram Ads you pay via CPM which means cost per 1000 impressions. ( Simply put, when user scroll through their news feed or stories, they will see your sponsored ad, when they see it once its 1 impressions, with 1000 times your ad shown to different users you may be AED 10 – 50 per 1000 impressions. )

The cost to show the ads depends on how granular and specific targeting you want. You can still expect a cost of AED 2000 – 4000 to show your ads to 100,000 people

Facebook & Instagram are social media platform. Which means what happens on facebook stays on facebook. Rush to get more followers and likes will not help your business much. Our focus when advertising on instagram is to get you business. This can happen when they click and visit your website and submit a form or lead or buy something. Facebook lead ads, whatsapp and messenger ads, convertion ads are much better. If you still want more likes and comments, we can focus on that to drive more engagements.

Results are measured in below terms:

• Number of impressions – ( Number of times your ad was shown )
• Number of Clicks – ( Total clicks – likes, shares, visit to webiste, followers, profile visits, saves, comment etc )
• Website traffic – ( Total number of users who visited your website or app )
• Conversions – ( Total number of leads or sales generated through the facebook ads traffic )
• Messages – ( Total number of whatsapp, messenger, direct messages recieved from the ads )
• Calls – ( Total number of people who called your business )

• To start Instagram ads, it must be connected to your facebook page. A Facebook page is a must to run ads on instagram
• If you dont have a facebook page, you can easily create it by going to your facebook account.
• You need to give us access to your facebook page by going to the page settings.
• We can also send request for you to accept and grant us access to your facebook page.
• Then we need to get the ad creatives like videos or images if you have any or we can design them for you.
• You share about your business, who is the target audiences and what you want to achieve and we take care of the rest
• A dedicated account manager will be your point of contact to run and manage a successfull ad campaign monthly
• A detailed monthly reporting is shared highlighting the key metrics as discussed during the beginning of the ad campaign

You can also do the campaign yourself, if you have the time and willing to learn and do it yourself. However, Instagram ads can be expensive and when you are investing in them you must aim for maximum effectiveness. Partnering with a professional service provider is a safe bid. It ensures effectiveness for your ad campaign and a quicker ROI.

Leads Dubai has been doing social media ads since 2015. Over the years we have made 100’s of clients campagns and learnt along the way on what works. Our team of dedicated professionals first understand about your business and then implement the right campagn strategies that brings results. Social Media Marketing landscape keeps changing and we try to be on top of it to help our clients. As a business owner you may not have the time or expertise. We take care of that.

Test a small campaign to see the results for your self.

Some of the common issues to be aware before starting your instagram ads campaign:

• You need to be the admin of your facebook page to have proper access to the page so we can run ads on instagram.
• Sometime your facebook page, profile or the ads may get disabled due to some policy voilations. In this case we take facebook support help and resolution may take time.
• When new ads are created, instagram reviews every ad before going live. Usually, the process takes around 24 – 48 hours or sooner.
• You may not see your own ads. This is common issue as there are 9 million users in UAE, so you or your staff or friends alone not seeing your ads is probable.
• We highly recommend adding facebook pixel, tag manager codes and conversion codes on website.
• Optimizing your website landing page speed and navigation on mobile with good offer is must to have a successfull campaign.
• Not having good creative and clear messaging and offer is often the reason campaign performance fails.
• You may not see many likes or follower increase if your goal is to get more leads or website traffic. Depending on your objective we make different types of ad campaigns