Facebook Organic Reach. Is your Facebook post getting engagement?
1 in 5 every minute on mobile is spent either on Facebook or Instagram. As people use multiple devices to discover information and products, advertising strategies have to change to keep up. Facebook organic reach is already at an all-time low. Facebook ads help drive real business outcomes using people-based marketing, advanced measurement and innovative formats
Businesses who are doing organic postings would have noticed that across Instagram and Facebook organic reach is dying. It is not like how it used to be. These daily postings may be doing more harm than good. It is fact that the organic post reach on Facebook is literary dead. Down 95% reach. With the content type which is posted hardly gets visibility. You are lucky if you got an engagement 🙂
Facebook Organic Reach – How Facebook Algorithm Works
As per Mark Zuckerberg – ” We use social media to connect with people we care about, that can be good for well being”.
Your Facebook post can get more boost and reach if the below happens under the new algorithm changes.
Having a good meaningful reply to the post weighs high on the facebook ranking signals
The active facebook signals ( Positives ) are:
- Commenting
- Sharing
- Reacting
The passive signals ( Neutral ) are
- Clicking
- Neutral
- Viewing
So in short, content driving meaningful interaction will drive more visibility
The Facebook post engagement formula
ADVERTISER BID X ESTIMATED ACTION RATES + RELEVANCE AND QUALITY = TOTAL VALUE
So let’s suppose you found your best content which is getting a lot of engagement. It’s a good idea to fuel the post further by sponsoring it. High engagement means a lower cost of impression ads. Get it in front of more people.
Look back at your old content which did well. Repurpose your blog content into a video and share it on social media
As per buffer – 8 billion video views daily. 44% of SMBs run Facebook ads. Videos on Facebook gets 3x reach than the link of image posts
Learn more through this webinar by larry kim and buffer
Image credits Buffer.
Leads Dubai is a Lead Generation Company. We know the social media marketing world is changing and hard to keep up with. We try to learn the trends and make them work for you. Talk to us about our social media marketing services.
Read more here about: Facebook Ad Auction
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