Why you need a Facebook Messenger Chatbot for your business
Did you know, that if a user messages you on Facebook Messenger, you get their details in your system which can be used for future communication? Just like email marketing, except the Facebook Messenger chatbot, is a more powerful way of list-building
Facebook Messenger Chatbot subscribers >/= Email Marketing Subscribers
Email Marketing gets 5 – 10% open rates but Facebook Messenger gets over 70% – 80% views within 60 minutes. More and more people are using messaging platforms to communicate every day. Facebook Messenger has over 1.3 billion monthly active users. Over 20 billion messages are exchanged between users and businesses each month. Messenger is now an essential channel for businesses. If you add the automated chatbots, it further automates lead generation and keeps them engaged.
With Facebook Marketing Ads – we can use the messenger campaign objective sent to the Facebook messenger app and have them automatically opted in. Boost your best-performing content and opt-in users. Keep nurturing them sending them useful information and tracking the engagement rates to know what content is working.
What other functionalities are available with a Facebook Messenger chatbot?
- Help you Build a contact list
- Nurture these leads
- Send drip campaigns
- Appointment settings
- Segment your audience
- Transition to a live operator (on demand)
- Remarketing to contacts
- Perform e-commerce transactions
- Send Message blasts (Broadcast) to groups of contacts
Some other ways Facebook Messenger Chatbots can benefit your business include;
Enhanced Customer Service:
One of the primary ways Facebook Messenger Chatbots can benefit your business is by providing round-the-clock customer support. Unlike traditional support channels that operate within set business hours, Chatbots are available 24/7, ensuring prompt responses to customer inquiries. It could be set to address FAQs, automatically process orders, or troubleshoot issues, Chatbots can handle a lot of tasks efficiently, thereby improving customer satisfaction and loyalty.
Lead Generation and Qualification:
Generating and qualifying leads is important for business growth, and Chatbots can streamline this process. Through interactive conversations, Chatbots can capture lead information, such as contact details, interests, and purchase intent. Moreover, by integrating with customer relationship management (CRM) systems, Chatbots can automatically segment and qualify leads based on predefined criteria, enabling your sales team to focus their efforts on high-potential prospects.
Why you should use Facebook Messenger Ads along with Messenger Bots?
With Facebook CPM ad prices rising. Facebook ads can now send users to Messenger which has higher conversions and they work great and better. Also, use chatbot tools to send them all messages at once and that can help reach them. It is better than email marketing. Cost per lead can be significantly down. People send messages and it comes inside the Facebook message inbox.
The benefit of messenger ads is that you can send push notifications and engage the leads. Whenever you have something new to announce or promote. The Facebook policy only allows sending messages within 24 hours.
Facebook ads work well with Messenger Chatbots because they help you reach more people, find potential customers, get them interested, follow up automatically, show personalized ads again to people who showed interest before, and make customer support better. Using both together helps businesses advertise better and get better outcomes.
When you boost a post, try running engagement ads that tell more people to comment. When they comment they become your subscribers in chatbots. Many good chatbot options can be used like manychat and mobile monkeys.
It is better to integrate Facebook Messenger into your website and then use the Facebook Messenger chatbot features. Learn more through this webinar by Larry Kim and buffer
Leads Dubai is a Social Media Marketing Company. So we learn new things every month and try to enhance our knowledge and apply it. Talk to us about your messenger chatbot requirements or enhance your Facebook messenger capabilities.
Read more here about Facebook Advertising Strategy.
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