Facebook Marketing Ideas for Small Business. We know the struggle
There are plenty of Facebook marketing ideas for small businesses. One of them is Facebook boost posts and they are the easiest to do. But it doesn’t have many options like Facebook ads manager. In both cases, Facebook charges based on CPM, Cost per 1000 Impressions ( Number of times to show your ads 1000 times )
In 2016 Facebook announced that it’s running out of space to advertise in Facebook newsfeeds, so bad ads or ads that don’t perform will not be shown, hence the default setting of audience networks. This means you think your ads are showing on Facebook and Instagram, but if you look at the placement reports, you will be surprised that your ads are shown on different facebook partner network sites and apps. In our experience, audience networks don’t perform as much.
Want to generate leads through Facebook? After cambridge analytica, Facebook no longer shows how many people you can reach for a particular target. Also, many of the partner data will be gone soon and the targeting options will be limited. So how do you fuel your Facebook marketing ideas and strategy?
For Lead Generation campaigns, Conversion campaign types are best but they have the highest CPM. As you are asking a user to click, leave Facebook, and complete action on your site. If you have 50 conversions per ad set per week. and then your cost of ads can come down lower if Facebook has more data.
To tackle, the high cost of marketing, one can start with awareness campaigns like – View Views, Reach, Engagement & Website Traffic. The CPM rates are cheaper and you can reach a lot of people. Let’s call these users cold audiences.
Warm audiences – are people who have seen your ads. so focussing more on website clicks and conversion campaigns here can make more sense. These are called consideration campaigns
Hot Audiences – These are people who know you and have visited your site and they are most likely to convert. The CPM is high.
Make sure there is no audience overlap in different ad sets, as the same audiences may end up watching your ads multiple times and it can increase the ad cost with low engagements.
Show video ads to people, and then the ones who watched the videos, show them carousel ads with a different ad set.
What about Facebook Ad Creative?
- Video Creative = High Engagement and low number of leads
- Static Image = Low cost and a decent number of leads can work
- Slideshow Ads = It doesn’t work much in leads result
- Carousels = With many images together in one ad, the results for lead generation can be great
- Canvas Ads = It is expensive CPM and difficult to get results.
TIP = Since facebook background is blue, have your images in contrast so it stands out.
In any ad set, if you have the same ads twice, it doesn’t matter as Facebook doesn’t recognize duplicate ads. Each ad is a separate Ad ID. So you can take that Facebook ad id from the URL and create a new ad exactly the same. Facebook doesn’t rotate the ads within the ad sets. It picks up the winners quickly. And only that 1 ad is shown more and more. The option to solve this is through the split test. You can split-test creatives, placements, audiences, and ad delivery types.
Facebook Dynamic Creatives is the new thing. The creatives can look different. For example for the same ad set, you can select up to 5 different ad copies and change image or text headlines to run them and find the winners.
If your ads are more relevant, the cost to show the ads are lower
So how can ads be relevant? – Aim for More Engagement in your ads.
Leads Dubai is a Lead Generation Company. We do this through social media marketing. One client at a time, we are making difference in the small and medium businesses space. Contact us to talk about custom Facebook marketing ideas for your company
The Source of this blog is a social media examiner webinar
