Is Facebook Ad Account disabled? – Now what!
Do you wake up and see your Facebook ad account disabled/deactivated? It’s very common for many social media advertisers to be caught off guard. Facebook ads algorithms are monitored by Artificial Intelligence. When you step on the wrong side of lesser knowledge of Facebook ad policies your ad account becomes restricted. Worse off there is no reason for this account deactivation and even worse is the support that you can get. This post is about why ads are disabled and how to troubleshoot your disabled Facebook Ad Account.
Understand how Facebook works:
Remember that a Facebook user is more important to Facebook than advertisers. If Facebook makes them happy. They will keep coming back. It’s so simple. So as advertisers, you need to be nice to the users and make sure your ads are not making anyone unhappy and leaving a negative feeling – Facebook AI Gods don’t like that. It’s important you know about Facebook ads policy. There is not much there to know about the true reason why your ads account got deactivated. See how the Facebook ad auction works
Your 1 personal Facebook account can have 2 business accounts. Ad account creation is limited and then as it gains confidence you have the ability to get more ad accounts within your business manager. Read more about do’s and dont’s about facebook business manager accounts
Facebook can disable – ad accounts, Facebook pages, Business Managers, and also personal profiles. Facebook AI wants to find violators – They give you scores for your ad accounts. For example, Facebook AI looks at your profile ad account and activities for the last 12 months. They know when you are impolite in Facebook chats. Facebook can also deactivate your account.
The Facebook Ai will say the following things
- Facebook ad account disabled for unusual activity
- Facebook ad account disabled final decision
- Instagram ad account disabled for unusual activity
- Facebook ad account restricted
How to avoid getting your ad account deactivated/suspended
- Don’t use the word “Facebook” in your ads or FB in ads and LP or in the posts. Word “You” or “Your” is an issue too. ( There are over 100 words we know you shouldn’t use in the Facebook ad copy )
- If your Landing Page is slow or not loading. Facebook AI sees that and can pause and reject ads
- Political too – ads are not acceptable. Better get yourself approved for it to avoid issues later.
- Don’t be too specific in the ad copy. Don’t target the user in your ad text.
- Don’t make unsubstantiated Claims – like loose weight or financial services – it’s a big problem for Facebook and the whole ad account can be disabled.
- If users comment negatively on your ad – it’s negative for the ad relevance and Facebook penalizes you by showing your ads lesser and charging you more.
- If your ad account has too many reviews and rejects and denied, it can get ads disabled
- Avoid Cloaking and hiding links and texts in the funnel to trick Facebook AI
Tips on how not to get your Facebook account disabled/deactivated.
Sometimes if you are not active on your Facebook profile and you start advertising, it’s suspicious and sounds like you have a fake Fb account. Maintain your Facebook activities like sharing, and comments. Behave like a normal human Sometimes having real activities on Fb can also get good CPM and performance. In our next post, we will talk about how to get your Facebook ad accounts reactivated. You will know how to appeal the facebook decision. Read more tips on how to keep your Facebook ads manager account safe.
If your industry vertical is for banned categories – try and do lookalike to that audience and run different types of ads to them. Don’t run ads directly tackling mentioning them on our ad or landing pages. The landing page should give something different and not mention medicines etc, instead focus on benefits like – sleeping well – reducing stress, etc. Get them in the funnel and then sell them what you want to sell them later, or upsell. Getting their email address and then email autoresponder sequences can help promote your industry better.
For finance industries – show how people can save money and pay for kids’ college, etc., and the funnel and autoresponder to promote financial services later.
First, get their details, and then after you get their email address, you can always sell to them later. They are already on your list.
We manage clients’ social media campaigns and often we get stuck for reasons not clear and it’s a difficult situation to be in. With the latest iOS update and lesser tracking data and Facebook ad targeting capabilities, it’s a tough road ahead. But hey we marketers evolve and find ways to make this work for our clients!. Talk to us about your next Facebook and Instagram ad campaigns
