Facebook learning phase. The blackbox of Facebook Ads
Sounds scary. But is it really something to panic about? Not really, relax.
What is Facebook Learning phase?
During the learning phase of a Facebook ad campaign, the algorithm that powers the ad delivery system is optimizing the delivery of the ads in order to achieve the campaign’s objectives. The algorithm is analyzing data such as the demographics of the people seeing the ads, their interests, and the actions they take in response to the ads and using that data to continuously adjust the delivery of the ads in order to improve their performance.
During the Facebook learning phase, it’s important to give the algorithm enough time to learn and optimize the delivery of the ads. In general, it’s recommended to allow at least a few days for the learning phase to occur before making any changes to the campaign. This will give the algorithm enough time to gather data and make adjustments to the ad delivery. This can help to improve the performance of the campaign.
It’s also important to monitor the performance of the campaign during the learning phase and make any necessary adjustments as needed. This may include adjusting the targeting, ad creative, or budget in order to improve the performance of the campaign.
Overall, the Facebook learning phase is an important part of the ad campaign process and can help to ensure that the ads are delivered effectively and efficiently in order to achieve the desired results.
How to exit the learning phase quicker?
1. Reduce the number of your ad sets
Reducing the number of ad sets in a campaign is one strategy to exit the learning phase and lessen the likelihood of entering learning restricted if numerous ad sets in a campaign have already reached learning limited. All campaigns, including those that make use of the campaign budget optimization (CBO) function, must adhere to this.
Your campaign budget being too thinly distributed among the campaign’s ad sets is one of the key reasons your ad sets may have learning limitations. Therefore, you are theoretically unable to produce the 50 result actions in a 7-day period based on your current cost per result and the campaign budget you selected.
2. Increase your budget
Simply said, you could not be investing enough to exit the Facebook Learning Phase and complete the necessary 50 result activities. This may be especially true if you’re employing the conversions target and focusing on increasing sales, as this is the lowest event action in your funnel and the most expensive, thus you get fewer outcomes for your cash. High Facebook ads budget doesnt means better results all the times.
However, as I already said, this does not imply that you should pick a target at the top of the funnel in order to finish learning more quickly.
If your facebook ad doesnt work, try new campaign with fresh new creatives and better ad copy and retest your messaging angle.
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