Transform Your Event with These Powerful Marketing Tips Dubai’s Best Strategies Revealed!
So you want to promote your event in UAE? Then you have come to the right blog. Over the last 12 years, we have done multiple event promotions in Dubai. However, promoting an event in the UAE is not as easy as it seems.
Whether it’s a corporate conference, product launch, or entertainment event you still need to prepare well in advance. Sometimes up to 90 days too, or else very few people will show up to your event. Check these 6 Event Promotion Tips in Dubai.
1. Use Social Media for Event Promotion
Facebook, Instagram, TikTok & Snapchat are the most popular social media platforms in UAE. So you need to prepare some good content and videos which is under 30 seconds and promote them on social media with a good call to action.
Start posting regularly on your social media channels boost them 30 days in advance, and build the momentum. They will not just come at the last minute. This helps you get more buzz in the market.
2. Use Google Ads Campaign For Event Marketing
The fastest way to promote your event is to run YouTube ads and Google Search with Display Ads. Using social media alone will not help. As some form of awareness and urgency is needed. Use the early bird ticket offer or the price will increase fear, or talk about the benefits of attending the event in a good creative manner.
3. Use Email Marketing to Promote Your Event
You’re thinking, is email marketing still an effective strategy? Let me tell you, that email marketing is the top-performing digital channel for conversions today, which is why 90% of marketers rely on it to promote their products and services. We have good past event data that could be used to promote your event. Learn about Email Marketing Campaigns.
4. Event Registration Landing Page Optimization
Your event website is one of the most powerful tools for promotion. Make sure your event registration page loads faster, Works well on mobile and desktop and has the right elements and scrolling to give clear information about the date venue, and registration process. It is simple tips but many don’t focus on it which results in the loss of new registrations. Also, have a WhatsApp or chat widget on the landing page for assistance.
5. Offer Early Bird Discounts for Your Next Event
Everyone loves a good deal! Offering exclusive “early bird” discounts is a guaranteed way to boost event registrations. Set a clear deadline or limit the number of discounted tickets to create a sense of urgency—this scarcity-driven approach generates buzz and entices attendees with an irresistible discount.
Bonus Tip on your event marketing
Using a celebrity guest could attract attention, as they come with massive followers. You can also use a list of local influencers in that event category, and the best part is they create the content and promote your event too. We have a list of over 100 trusted affiliates in Dubai for event promotion
You could also use some radio advertising, outdoor advertising, taxi advertising, and metro advertising options. We have some great rates for the next 3 months.