What is an Email Verifier – How to stop your emails from going to spam
Importance of email database hygiene in your business
Using an email verifier can help validate the email database. In other terms, we can say it helps in email validation. Email lists or email database hygiene is the most important and vital aspect that contributes to your success in email marketing campaigns. If your email subscribers list is not maintained well then this will not only impact your email marketing campaign performance but also would pose a great risk to your sending domain name in terms of its reputation as well as blacklisting.
What is Email list database hygiene?
Email hygiene is a process where an entire list of email subscribers is subjected to verification for their validity and existence. Firstly the domains are checked for the valid MX records, then based on the response from the MX records the relevant email server is questioned for validation of the specified email address. Apart from these basic verifications, there are other verifications too that ensure the proper hygiene of the email subscriber.
According to various studies conducted it is said that every 45 days approximately 4% of your database gets invalid.
Understanding this fact becomes one of the most vital exercises to ensure the hygiene of your mailing lists on regular basis.
How does a poor email subscribers list impact my marketing campaign performance?
With poor email subscribers list hygiene practices you may end up with lots of hard bounces in your database, as a result of which the reputation of your email marketing platform IP address as well as your sending domain gets negative which directly is proportionate to the deliverability and therefore the response.
You must not only be worried about the hard and soft bounces, but also the dormant/inactive subscribers on your mailing list. The dormant or inactive subscribers can also pose huge risks as these are the ones that have a high propensity of getting converted into spam traps or honeypots.
Nowadays the email service providers (ESPs) have become more vigilant towards the mailing practices. If from your sending domain there are too many wrong or invalid emails hitting a specific ESP then this can completely go against your reputation and therefore the deliverability and response of your email marketing campaigns.
Bulk Email Verifier – The process of email verifications
- Email scrubbing is done in 3 layers
- Deduplication and regular expression checks for validation of syntax and format
- Verification of the domain part MX and DNS records for existence and correctness hence getting the validation of domains existence
- Once the domain is verified then verification of the email address which is used part on the LHS of the ‘@’ sign
- After it’s verified that this user exists and the mail server is ready to accept the mails for this user then we check if it’s not a catch-all domain
- If found that it’s not a catch-all domain then we verify if this is some known complainer or litigator from our huge database which is daily updated with new records
- After scrubbing is done then we start Generic and regular newsletter mailing to these addresses in small batches. The newsletter shall contain probably a very generic topic and content without any branding activity.
- This will be done for consistently a week and exposure of at least 3-4 campaigns will be given to verify any leftover hard bounces
After doing this you will get the entire database in the proper segment of valid, invalid, and inactive (dormant) email addresses. Removing some junk emails will also save you from bulk email marketing. Read more about how to improve your email marketing
For email verification, we charge per 1 Million email records. For bulk email verifier/sending for this cold database, charges are more because the risk of IPs getting blacklisted and complainers are high.
The bulk email verifier process is done through our partner netwise solutions. We have over a million email marketing databases, which can be used to send email marketing. Most of this database is used from an approved list of publishers where the database is actively maintained. Talk to us about your email verifying or marketing needs.
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