Email Marketing Strategies. Top 50 ways to do it better

Published On - March 19, 2019

Mukesh Pandey Blog, Email Marketing

email marketing strategies

Email Marketing Strategies.

What are some of the best ways to do email marketing campaigns? Email Marketing has been the oldest way of communication and still going strong. Email marketing strategies below can help you promote your services better. Email is low cost and if done right, can help improve your marketing ROI.

Email Marketing Templates.

It is important to choose the right template which is mobile-first. As people get multiple emails, your message better is easy and to the point, if you want to get a response. Maintaining the same email marketing templates can help you maintain the identification.  Read on some important email marketing tips.

Below are the top 50 Best Practices for Email Marketing strategies

  1. Get your mantra ready.
  2. Set customer-focused goals.
  3. Get other teams involved — and invested
  4. Get other teams involved — and invested
  5. Align within your marketing organization.
  6. Determine your KPIs.
  7. Understand your audience
  8. Check up on your progress.
  9. Turn data into action.
  10. Recalibrate.
  11. Get their permission.
  12. Set expectations.
  13. Champion quality over quantity.
  14. Make “goodbye” easy.
  15. Get in all the details.
  16. Let the unengaged go.
  17. Warm-up your IP address.
  18. Be consistent.
  19. Set up authentication.
  20. Own your sending
  21. Design a methodology.
  22. Plan your template.
  23. Keep the journey in mind.
  24. Account for mobile.
  25. Give your imagery purpose.
  26. Make the CTA shine.
  27. Break things up.
  28. Be inclusive.
  29. Test it without images.
  30. Preview and review.
  31. Stay relevant.
  32. Find your cadence.
  33. Set a content hierarchy.
  34. Tell a story.
  35. Keep it simple.
  36. Trim it back.
  37. Grab their attention.
  38. Include a preheader.
  39. Drive results with a strong CTA.
  40. . Test. Test. Test again.
  41. Build a data framework.
  42. Know your audience.
  43. Map the customer lifecycle.
  44. Get more out of transactional messages.
  45. Respond to behavioral triggers.
  46. Embrace automation.
  47. Make it personal.
  48. Make sense with
  49. Find your sweet spot.
  50. Put the customer at the center.

The above points are inspired by salesforce Check out some more marketing options there.

We offer email marketing services while maintaining a database that is effective. Talk to us about some of our other email marketing examples. We use the right in-house email marketing tools to deliver realistic email marketing campaigns. Check out our email marketing strategies and email campaigns

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