Email Marketing For eCommerce. Top 5 reasons to use it
Reasons Why Email Marketing is Important
Email marketing is efficient.
Email marketing for ecommerce is efficient channel to promote your online store if done right. From research on an average, around 4% of email marketing visitors go on to make a purchase. This email marketing coversion rate is nearly double the rate of search visitors (2.49% of whom make a purchase) and more than seven times the rate of social media visitors (only 0.59% of whom buy something).
Our Email marketing campaign services for your online store can help you get some good quality traffic who can convert later. If you are expecting sales right from the first email campaign. You might be dissapointed. As often users are getting 100’s of emails everyday and its very differnt to get your email to them. And if it does, better make your point across as quick and simple language. As an ecommerce email marketing strategy, make the benefit statement of how your products can help them or make them look good. Think about the emotional trigger that get them to click and visit your product page to make the purchase. Test multiple email marketing copywriting.
Email Marketing is inexpensive.
Email marketing is a low-cost marketing solution, especially considering its effectiveness. You’ll pay a penny or less per email sent to your marketing list. Meanwhile, email marketing in Dubai has the highest ROI of any form of marketing. Talk to us about the email database which can be used for your next email marekting campaigns.
Email Marketing is direct & customizable.
The primary goal of email newsletters and email marketing is to connect with customers on a personal level, stay connected, and provide value through your content. Your customers will feel as if they are a part of your company (unless you spam them with irrelevant content). Try to send something of value which they love to open. Give first before selling. So the email maketing can be – Give value –> Give value —> Give value —> Send Offer ( sell ) —> give value…. and so on
Email marketing is measurable
With email marketing for ecommerce, you check first the email deliveries, email open rates, then email click rates, then traffic to the website and then their online behavior and sale. So there are multiple steps to check and learn what worked and where the problem lies. Email marketing example, if you are not getting good email open rates, then the problem is your email subject line, and also the email database, where maybe your email is not going in their inbox? Check our email markting software tool which can help here. If you are not getting sales on your website, then its your product or offer, or your website design and speed and many other factors.
Email marketing raises brand awareness.
Marketers typically use social media to raise brand awareness, but emails can also be effective for branding. Grow your own database and list. We call it first party data. A list of email address who know you and trust you. Send them regular Newsletters. They are now a form of art in which brands allow their customers to enter their universe and feel a sense of belonging.
Top 5 Advantages of Email Marketing for ECommerce
- Mailings can be used to reactivate inactive customers – You can use reactivation emails to determine whether customers are likely to return. Even if they open the email but do not purchase, you know they are aware of your brand.
- Increase Conversion with Segmentation – Create segments of your list based on the information you have on customers. Want to send a personalized email to a specific geographic region or buying behavior? You can do that with segmentation.Segmentation will also help you boost engagement with the following types of emails:
- Retention email
- Mails aimed at improving customer satisfaction
- Birthday mailings
- Abandoned shopping cart emails
- Rewarding your devoted clients – One of the most important things you can do as a marketer is to keep customers coming back. One method is to run an automated reward program via email. Customers who have reached the desired milestone, such as a dollar amount or number of products purchased, should be rewarded. Just don’t limit your reward to discounts because they don’t have a long-term impact on your customers.
- Manage Your Brand’s Reputation – Another cool thing you can do with email marketing is to recruit a legion of brand advocates! Encourage customers to leave product reviews on your website as well as other social review sites. This will not only improve your brand’s image, but it will also allow you to better serve your customers.
- Help Ecommerce Sales – Email isn’t just for convincing people to buy something or reminding them that your company still exists. It is one of the most valuable tools available to you as an eCommerce provider for communicating with customers about their orders. Send tracking numbers, thank you notes, and other information via email. Don’t forget to ask for product reviews when you send these emails.
As an email marketing for ecommerce agency we want to help you get better results. Over 800,000 database is available for email marketing. This data is segmented. Social Media also works with ecommerce sales. Remember to work on your store offer and we know this will work. Contact us for your email marketing campaign today.
Read more here about : Email Marketing Strategy
For More Details Contact us on +971503047470 and for Quotes you can contact us on [email protected]
You may also interested in :
Email Verifier – An Email Verification Service to qualify your email database
Email Marketing Best Practices to follow for better results: Infographic
