Top Digital Marketing Tips to Grow Your Business. You will find it useful.
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We recently attended an online marketing conference called Ad world Online. It had over 100 marketing videos of 30 mins and more. Being the marketing nerd that we are, we went through all of them over weeks and took our notes to share with you, our wonderful audience. Consider yourself lucky to find this blog of digital marketing tips and strategies as the key takeaways from the event are listed down below. We took the notes for you. I hope you find it valuable.
We are information rich but time starved
There were multiple tracks and marketing categories in this Ad world Online Conference which were listed mainly in:
- The Future of Advertising
- Social Media Marketing & Influencers
- SEO Tips & Tricks
- Performance Design & Creatives
- Media Buying
- Lead Generation
- Growth Hacking
- Email Marketing & Automation
- Ecommerce / DTC
- Conversion Optimization
- Content Marketing
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Our key digital marketing tips and ideas after attending the marketing summit are distilled down below:
- Define your mission and vision statements
- Example for training institute – We help students find better jobs by getting our training and qualify
- We need to unlearn the old mindsets and look at things in a new way
- If you want to increase your conversions – learn to create quizzes so people can qualify themselves.
- Setup conversations pop up quiz so more people convert and you know more about them to serve
- Once you know more about them, run targeted and useful ads
- Rethink your marketing and messaging offers.
- MIRO is brainstorming and the planner builds the process and charts. Check this video
- Example – Create a tool like Adzuna created a tool that tells you how much is your CV worth
- Have a website poll and check what they want
- Use the tools like outgrow and Extensionizr
- Use usability hub to optimize your copy and websites
- Crystal knows – give suggestions on their profiles
- Tools like Phantom buster – clear bit – good for lead generation
- Outgrow – test small tools and good for quizzes, etc
- Bubble – apps with no codes etc. build prototypes
- Have custom messages on your website like good morning, good evening based on the time of visit
- Personalization will lead to better experiences
- Ask people when they visit your website. What are you looking for and give them related content
- Make a flip book for your services that people can browse rather than a PDF download
- Try to use the calendar and what time they want to be called
- Lead scoring in CRM 0 if Gmail low score etc.
- Set up automation and use tech to have better communications
- Focus on live chat and chatbots to communicate with people in real-time
- Prepare already what they will want and accordingly tailor your content or services
- Need to also put below each content the smiley emojis. Was this content useful or not.
- QR codes are back. Think about the use of QR codes for your business for interesting content
- Try to add customer reviews and promote this via video ad
- Send 7/14 day emails to all your contacts and be consistent and sending messages.
- Post on social media almost every day
- Look out for keywords that are high search volume – message us for the special search operator to find this
- Create a Facebook group and subscribers’ data to join the FB group – so people can connect with you
- Don’t just create content, also focus on your content distribution
- Use medium – and upload old content and distribute the content there
- Subscribers who join your list can get discounts or free audits or giveaways.
- Plan a series of emails for new subscribers
- Having smart exit pop-ups can increase results right before the user tries to leave the site
- Allow emails to look like landing pages so it’s a useful content experience.
- Run quizzes and surveys in the forms and emails
- Klaviyo email marketing tool to segment the user data
- Use Facebook and klaviyo together with the email automation
- Start using many chats for messages and conversations
- Clear bit tool check this to identify more people and their emails
- Provide answers and not links to make your information easier to process
- Create a holistic customer experience when they visit your website
- Customer feedback is needed to improve your services. Find ways to get it
- Have someone in your team who can document the progress
- Use more 10 – 15 second videos and publish them on social media ads
- Focus more on delivery and distribution than content creation alone
- Make lots of 1 min videos and why how and what. Put it on the topic wheel
- A weird idea! When you promote give out socks with clients’ faces on the socks or something which makes them remember you 😉
- Find LinkedIn invites and get them to email and get them to open and reply rates. Find VA to find the right people via email on Linkedin
- https://expandi.io – use this tool to find more people who attended events on LinkedIn and download them and auto warm-up and message them and communicate for business
- https://purple.com/ – check their Ecommerce best things to review
- https://detailed.com/affiliate-serps/ research this article for better rankings
- Quizzes make recommendations feel personal – for example – which book should you read next
- Have a bigger bio for the author in your featured snippets
- On your website – mention your process and how we serve clients and work with them
- Put your team picture and show what you do. Depending on your industry
- Make some tools like do the maths and tell visitors how they can save money upfront etc.
- Improve your website Core Web Vitals to Maximize Digital ROI. New Google ranking factor
- Technical SEO, do advance on-page experience to improve with this one – google chrome UX tools and lighthouse and other performance better
- Tell the founder story on the about us page and showcase yourself. People work with people
- Focus on authority link building and remove bad link buildings
- USE a href webmaster tool to improve our site ranking
- Check out great copywriters are Gary Halbert, John Carlton, Mel Martin
- https://www.verygoodcopy.com – check this out to write better copy and win with your marketing ideas
- See some good videos here – https://www.chamber.media/see-videos
- Set up Instagram DM funnels and automation. Interact with your audiences
- Prepare to know what people want on your website and get them to choose in order to send them relevant emails
- See what people also ask section in the search category and write answers based on that.
- Do proper competitor research with the paid tools
- Make category-level pages based on how people are searching
- Do in-depth keywords research and have pages that have great content that answers
- Apply content correctly. Structure data correctly
- Google doesn’t want to see more content – they want better content
- Long form content works
- Have video explainer videos
- Study Google Search results with maps and featured snippets to come up with ideas on SERP
- Integrate reviews and signal trust
- Have some good user-generated content
- Transcribe our videos
- Have FAQ section and update it
- Have FAQ schema on search
- A lot of Featured snippets are now coming on SERPS
- Use schema to show up in the knowledge graph
- Create schema topics with people also ask section and get more questions and answers
- Utilize EAT update on your website.
- Tweet title tags.- include the date in title tags too in some places
- Think about how can people link to your website naturally
- Produce link-worthy content
- Href are a great tool for hacking link strategies for competitors
- How many referring domains you have matters.
- You need better backlinks. SEO tools can help you find high domain authority links
- Forums activations are better for SEO
- Instead of creating new blogs update old blogs.
- Use Klaviyo for email automation and email marketing
- Build your own augmented reality styles for snap ads as a great experience and show to new clients capability. Hire people from Upwork if needed to get the job done.
- Explore this tool – https://www.justuno.com/
- Have separate pop up for desktop and mobile if possible
- Show website pops up after 30 seconds. Let them read first.
- Have a good template of emails to reuse and have consistent brand messaging in emails
- Use zapier for Facebook lead ads automation and the same for LinkedIn lead ads too + Tiktok lead ads automation too through zapier is possible
- Do you have a valuable product or service that will improve the life of your clients? Then send better email messaging and authority to help them
- Have a review area section on our home page to collect feedback
- Approach clients and tell them to give video testimonials video ad promote that online on multiple channels. Build trust.
- Use an email list and update this and show them targeted ads. Check with all our email openers data for clients’ campaigns and use that list to show display banner ads and generate new leads – Use an online quiz to filter them for better results via remarking too
- Use Google Ads new extensions like Image Extensions price and promotion – they improve CTR
- Use Google Ads performance planner to look for search – displays or shopping campaign
- Test the new Google Ads discovery campaigns for our clients
- Generate more quizzes and contest tools on your landing pages and sites to interact with clients
- Don’t just collect name email and numbers? – 2022 is already upon us
Mindblown! by the level of information that was shared and we try to put what we learned at Adworld.Online
If you missed attending this event last month, these people have another option to catch it all. Sign-up to Adworld Pro platform, where you can access all recordings form Ad World March 2023 as well as all sessions from the previous events, full of knowledge and actionable insights.
Comment below which of the digital marketing strategies you loved and will try out. Without implementation, the above marketing ideas are just words.
Digital marketing is changing every day. As a Digital Marketing Agency, we try to learn new marketing ideas to use them for our client’s campaigns and make them winners.
Some of our other marketing blogs
- 4 Email Marketing Strategies
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- Facebook Marketing Ideas for Small Business
- Digital Marketing Company in Dubai
- Top 5 things to keep in mind with website development
- Have you used the new Google Ads Planner Tool?
Join Ad World Pro to access exclusive masterclasses, interviews and panels to keep your finger on the pulse on how to scale your business and stay ahead of your competitors.
PS: We are affiliated with Adworld Pro
Summary
Article Name
112 Digital Marketing Tips from Adworld Online Conference
Description
We recently atended an online marketing conference called Adworld Online. It had over 100 marketing videos of 30 mins and more. Being a marketing nerd that we are, we went through all of them over weeks and took our notes to share with you, our wonderful audience. Consider yourself lucky to find this blog of digital marketing tips and strategies as the key takeaways from the event is listed down below. We took the notes for you. I hope you find it valuable.
Author
Mukesh Pandey
Publisher Name
Leads Dubai
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