Database for Email Marketing – How to nurture them the right way
There is no shortcut to success. It is best to nurture your own database and send them useful emailers and over time it will grow your business. But for the ones who want to acquire a database for email marketing and then blast them off with bulk email marketing, a word of caution “Don’t”
It is important to handle databases for email marketing with a proper cleaning process and ensure they are not spamming traps and create issues for your IP or domains and get blacklisted. This post talks about how to clean and nurture your database for email marketing.
Importance of Email Database hygiene in your business
Email hygiene is the most important and vital aspect that contributes to your success in email marketing campaigns. If your email subscribers list is not maintained well and has not been kept hygienic from time to time then this will not only impact your email marketing campaign performance but also would pose a great risk to your sending domain name in terms of its reputation as well as blacklisting.
What is Email list database hygiene?
Email hygiene is a process where an entire list of email subscribers is subjected to verification for their validity and existence. Firstly the domains are checked for the valid MX records, then based on the response from the MX records the relevant email server is questioned for validation of the specified email address. Apart from these basic verifications, there are other verifications too which ensure the proper hygiene of the email subscriber.
According to various studies conducted it is said that every 45 days approximately 4% of your database gets invalid. Understanding this fact becomes one of the most vital exercises to ensure the hygiene of your mailing lists on regular basis.
How does poor hygiene of the email subscribers list impact my marketing campaign performance?
With poor email subscribers list hygiene practices you may end up with lots of hard bounces in your database, as a result of which the reputation of your email marketing platform IP address as well as your sending domain gets negative which directly is proportionate to the deliverability and therefore the response.
You must not only be worried about the hard and soft bounces, but also the dormant/inactive subscribers on your mailing list. The dormant or inactive subscribers can also pose huge risks as these are the ones that have a high propensity of getting converted into spam traps or honeypots.
Nowadays the email service providers (ESPs) have become more vigilant towards the mailing practices. If from your sending domain there are too many wrong or invalid emails hitting a specific ESP then this can completely go against your reputation and therefore the deliverability and response of your email marketing campaigns.
So how can we help you?
We have our own in-house developed web-based email marketing panel for bulk email marketing.
The panel has the following features in brief:
- Register multiple sender email IDs and Reply to Email IDs
- Multiple list uploads with functionality
- Auto removal of Duplicates and suppression of hard bounces from previous campaigns
- Auto removal of invalid or wrongly formatted email addresses in real-time while list uploading
- Auto Suppression of people who unsubscribe
- Easy to use Drag & Drop email editor for creating great-looking mobile responsive mailers without any knowledge of HTML coding
- Features for complete personalization in the subject line as well as email body for getting a better response
- Realtime MIS reports for which email address opened the email using what IP address
- Click reports with details like which email address clicked on which link in the mailer
- Auto follow-up feature for various segments like non-viewed & viewed but not clicked
- Performance list-builder automation for generating lists of all the subscribers who have opened or clicked specific campaigns
- Automated programable triggers for performing actions on subscribers based on their actions like:-
- If an opened copy or move to a specific list
- If clicked on a specific URL then copy or move the email address to an existing or new list
- If clicking on any link or some specific link in the mailer then immediately send a follow-up email
- Google analytics integration from within the panel
- Detailed bounce processing and reports of hard bounces and soft bounces with auto-suppression
Ask for our FREE DEMO to see the panel LIVE.
Cleaning your database for email marketing is a tough but one-time effort. See Email Marketing software details here. Sending bulk email marketing or SMS Marketing is the cost-effective way to reach your target audience quickly and get action. Talk to us about our marketing services.
