One of the biggest reasons Snapchat became famous is because of its fun Snapchat Lenses.
The launch of Lens Studio brings advertisers an easier way to create and share augmented reality experiences for everyone.
Every day, roughly 70 million Snapchatters use Lenses and augmented reality experiences that live inside the Snapchat camera. So far, Lenses have been created by Team Snapchat. With Lens Studio advertisers, developers, artists, and anyone with a bit of design experience can create and build Lenses of their own!
Whether you want to bring Snapchatters into your world, show off your newest offerings, or create a life-sized version of your dream car, anything’s possible the world is your canvas!
For advertisers of all sizes, creating a Lens is an opportunity to develop playful and memorable experiences that can drive multiple objectives, from awareness to sales lift. In fact, advertising campaigns with Lenses drive, on average, a 19-point lift in ad awareness and a 9% sales lift as measured by third-party partners.
The average Lens user spends three minutes every day trying on new selfies and exploring experiences in the world around them, offering an amazing opportunity to reach a new audience.
The Snapchat Lenses Studio provides advertisers with more flexibility to develop Lenses on their budget, and on a timeline that works for them.
Snapchat is rolling out new features today including a new tool to create custom face lenses and new text caption styles for your snaps. Lenses are AR masks that overlay your face with details like puppy ears, flower crowns, and the all-important vomiting rainbow.
The lenses start from $9.99 and go up depending on the size of the location you’ve chosen (covering anywhere from 20,000 to 5 million square feet), duration of the lens, and other factors.
The lens tool is available from desktop browsers or through the Snapchat app on iOS. Users can choose from 150 different lens templates at launch, which can also be personalized with text.
The offering is similar to Snapchat’s custom geofilters, which are one-off decorative borders that users can select for their snaps when situated at a pre-defined location.
To create a custom face lens in the iOS app, tap on Settings, then select Filters and Lenses. Then, choose from one of the pre-made face lens templates. You can also add text if you wish.
Snap notes that users should complete their custom lens purchase at least 3 hours before the event for it to run on time. The tool is only intended for consumers and Snap says any brands using it to advertise for their company won’t be approved in the submission process for now.
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