What is Facebook’s Circumventing systems policy?
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s content or destination page.
– From Facebook Ads Policy on circumventing systems policy
Resolving the circumventing system’s policy
- This policy can impact both your Facebook and Instagram ads policy and gets your Facebook and Instagram ad accounts suspended.
- Usually, your domain name, payment method, and ad account link get disabled
- If the same ad copy videos images and landing pages of disabled accounts are re-used it can get the flag. So if anything not working in one place try to not copy them into different ad accounts.
- Don’t use cloaking. Get the link on your site so people stay there and facebook loves this.
- Try to clone the original affiliate links websites and bring traffic to your own site first and then send the purchase event to go to the original affiliate site.
- For affiliate managers – have the vendor set up separate domains and funnels for you and you verify that domain in your BM
- Facebook usually bans affiliate marketing and bans accounts and pages
- Try to have another domain and don’t get traffic directly in the sales funnel. Collect leads first.
- Increasing your Facebook account’s high score can lower the risk to disable your account.
- Pro TIP: If a website is banned – try to send it via messenger to someone and if it goes through then the website is not banned
- Get your domain name verified and conversions API installed first. Own the domain where you own purchase events in your Business Manager.
- Don’t just send direct traffic to landing pages. Use opt-in pages and lead capture to have an autoresponder sequence in place.
- Most sales can happen through email autoresponders, and have a follow-up email sequence through our email marketing packages
When you have applied all changes and complied, then you can do a Facebook ads appeal. Things to keep in mind before that.
- When Facebook ad accounts are disabled, the review and appeal process is done by Facebook AI
- Usually, they are disabled for either unacceptable business policy or circumventing policy
- First thing is to improve your Facebook account score and quality. Try to verify your business manager and verify your profile will improve your score
- Make your landing pages compliant, read through Facebook ad policies
- Open new account – new device, verify everything, warm up and then make it ready for advertising. Don’t request for review until you have verified everything.
- Verify your Facebook account and enable 2 factor
- Verify your business manager. We mentioned a hack in your previous blog
- All admins in Business majors should have verified profiles with real activities
- If you become facebook certified it helps. Take their blueprint ads policy course.
- Make sure your landing is 100% compliant.
- Verify yourself to run political ads, even if you don’t intend to run them.
- Your domains are verified and all events on your domains
- Do you own money to facebook – clear all dues.
- If your payment card is connected to another disabled ad account – then better replace it
- Your feedback score – remove yourself from the other pages with bad scores
- If you have ads in other ad accounts try to remove rejected ads and fix them. see our previous blog on how to resolve a disabled Facebook account
How to request a Facebook Ads review for circumventing systems policy
- You must say the right words in the appeal process, this can trigger a manual review
- If the 1st review was negative – wait and then appeal again. Don’t make 2 appeals same time
- In the appeal, message apologizes and mention that you won’t repeat the mistakes.
- You will do anything to get reinstated and wish them. Love Facebook have a great day gets it back
- Write a good script and make changes. We have the script on what to message on Facebook. Message us by contacting us so we can assist. There are no guarantees though.
So first comply with the above points and then appeal for circumventing systems policy. If you are lucky and the right Facebook rep gets your case then your account will be reinstated. Good Luck 🙂
Summary
Article Name
Circumventing systems policy. How to resolve this issue
Description
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
Author
Mukesh Pandey
Publisher Name
Leads Dubai
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