Global Link – A Business Setup & PRO Company Improves ROI from Digital Marketing

About Global Link Business Consultants

Global Link and business consultants who helps establishing and maintaining your business in the UAE. They facilitate all the paperwork and legal documents processes related to trade formation. Through their partnerships and connections with government entities, they provide a number of PRO services that will allow you to establish your business easily, quickly and cost effectively without any obstacles or distractions.

They approached us for :

1. Google Ads
2. Search Engine Optimization
3. Social Media Management

Google Ads Goals:

1. To generate quality new business setup and PRO services Leads.
2. Strengthen their website content and lead gen optimization
3. To Improve Lead Quality from all sources via Google Ads multiple campaign types
4. Get More Business Consultants enquiries

Our Strategy & Approach:

1. Global link business consultants wanted maximum leads from UAE as well as from International Market mainly the UK. We have set up 2 different campaigns – one for the local market and another for International Market.
2. They want to focus more on PRO Service, and Freezone Business Set up. We have set up Campaigns and allocated the budget accordingly.
3. Optimizing campaigns – excluding negative keywords – adding relevant keywords, etc are done at regular intervals. 
4. To regularly check campaigns to measure any changes which impact performance.

SEO Goals

For the official website of Global Link, we analyzed the market trends, and competition analysis and combined them with the requirements of the client. With this approach, we derived the following SEO goals to achieve.

1. Improving the organic traffic

Our first and foremost job was to ensure that the site gets more organic traffic. The goal was to take effective steps to optimization and content management, so that, more people click on the site links.

2. Bringing organic leads

With our SEO expertise & techniques, we planned a complete SEO strategy to bring more leads to the client’s website.

3. Getting better rankings

We know that so as to satisfy the necessity of traffic improvement, the rankings needed to show signs of improvement. Thus, we incorporated the rankings into the plan.

4. Complete Website Optimization

Proper On Page optimization of each and every page was important. Therefore, proper planning was done. The sitemap and the navigation facility, proper on-page optimization, speed optimization, etc everything was covered in our approach.

Strategy & Approach – 

Taking care of the goals to be achieved, We have strategically followed the below approach:

1. Thorough Keyword Research

The keyword research was the first part of strategy implementation. We have shared the list of Top 15 effective keywords for the website for Google First Page Rankings.

2. Content Planning for the website incorporation of the keywords

To improve the reach of the website, we incorporated the keywords effectively into the site’s content.

3. Link building

To improve the authority of the website, we focused on link building.

4. On-page optimization

We dedicated our team to removing all the SEO errors from the website. The complete on-page optimization was taken into account, so that, the site can achieve the deserving place in the search results.

5. Speed recommendations

We offered our recommendations to improve the speed score of the website. The idea was to achieve a mobile and desktop-friendly website. 

Social Media Management :

Goals :

1. To promote services and website blog content on social media platforms.

Strategy & Approach :

1. To follow Social Media Best practices while posting and promoting content on social media platforms.
2. In order to improve its presence on search engines – the Google Business page was also updated at regular intervals.

Overall Achieved results :

1. Improved Lead Quality as well as no. of leads.
2. Within 2 Months, Out of 15 – 4 Keywords start ranking in Google’s Top 10 Position and 3 Keywords are in the Top 15 Position.
3. Social Media Presence has been improved.

Mr. Mohamed Montaser, Director of  the Business Consultancy shares a few words about our Services :

“I hired Leads Dubai to help us take our sales lead generation to the next level. We had several objectives: shortening the time it took us to get leads into sales hands, improving the quality of the leads by arming sales with more intelligence about the leads, establishing reporting and measurement, and expanding our lead-generating efforts. Leads Dubai has a wealth of knowledge in the field of sales lead generation and management and they know how to apply that knowledge in a practical and results-oriented way.

Leads Dubai is one of the very best marketing consultants available for a mid-market software sales and consulting firm like Global Link Business Solutions. They gave us great counsel that is already paying dividends with our marketing campaigns through increased response rates.”

Summary

Article Name

A Business Consultants & PRO Company Achieves ROI

Description

Global Link Business consultants and pro company improves their SEO rankings, Google Ads Lead generatin and social media marketing. Read this case study

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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