Learn how to use the Airport Targeting feature in Google Ads, a unique geo-targeting tool.
Dubai Airport is now the 2nd busiest airport in the world. Ever imagined how many travellers have smartphones with them? And how many of them have internet, and wi-fi connected to their mobile devices? Airport targeting using Google Ads has great features to geo-target new tourists.
Now while tourists at airports are waiting for immigration and checking out, they have ample time to browse their phones to do various things like
- Check mails
- Facebook & Instagram
- Snapchat & WhatsApp
- Check Facebook updates
- Check news
- Check out things to do and see in the city if they are new
- Search things on Google
- Watch youtube videos
- Listen to songs…
the list is endless…
Imagine someone waiting at the gate for their flight, scrolling through their phone to pass the time. Suddenly, they come across your ad, offering them a solution to a problem they didn’t even know they had. It’s the perfect opportunity to capture their attention and make a lasting impression.
Google Ads has a feature where you can now target airports and help them see your ads and offers. So if your business depends on this moving traffic or tourists in Dubai. This is an effective way to reach new tourists in UAE who are here for a short stay using Airport Targeting in Google Ads
Tip: Here are 5 ways Dubai Airport advertising can help you tap into the Global market.
You also can target potential customers in more than 350 airports around the world using Google Ads’ location targeting options, you can reach travellers who are interested in the products and services that you offer.
You’ll be able to show your ads to customers in airports on their mobile or tablet devices, or when they indicate their location of interest as an airport on their desktop devices.
Airport Targeting Using Google Ads is available for locations where we have high-quality data. Not all airports may be included at this time, but they may be included in the future. See the full list of airports that you can target in Google ads (select “Airport” as the Target Type).
The Importance of Location Targeting
Location targeting is important for effective ad campaigns for many reasons;
- Connects you with nearby searchers – Your ads become more relevant by adding location terms, helping them reach people searching for businesses near them.
- Allows personalized marketing –Craft messaging tailored to specific neighborhoods and local events, with attention to detail in spelling, grammar, and punctuation.
- Saves money – To avoid wasting your budget on areas where you don’t operate, it’s important to focus your spending on high-value locations. This will help you make the most of your resources and invest in areas that are likely to yield the greatest returns.
- Provides local context – Providing address, phone number, and location information helps to establish trust and familiarity with customers. It is important to ensure that this information is accurate and up-to-date.
- Tests new markets – It’s a good idea to run small test campaigns in new areas to evaluate their performance.
We are Google Ads certified professionals in Dubai
Contact us to know more about how we can help you find your customers online.
Also Read : Facebook Ads: A Cost-Effective
Also Read: For More Details Contact us on +971503047470 and for Quotes you can contact us on [email protected]
Related Articles :
Ignite School Admissions increases with Social Media Marketing & Google Ads
Latest Google Ads Marketing Announcement at Google Live Conference
